The fact that not everyone is able to make it out to each event, a comprehensive live coverage is the solution to help you reach those people who would otherwise miss. Connecting with your target audience at a live event is a great way to leave a lasting and positive brand impression. 

When just one media house is responsible for taking care of everything at a live event, things can easily slip through the cracks especially if it’s as sensitive as one that has over 8 heads of states, but not NBS television. 

For the past 2 days, 12th and 13th March, Uganda hosted the inaugural Africa Now Summit that had over 8 heads of states,1000+ delegates and over 20 African countries represented to address the challenges of young Africans. NBS television was the strategic media partner, tasked to cover the event live for two days in a row. The event was covered to the maximum, with flawless feeds that were crispy clean and clear with perfect sound, an all day streaming for viewers across Africa and around the globe to watch, basically leaving nothing to book. 

An audience from all over Africa was able to engage in discussion about the event together, the timeliness of the picture made viewers feel like they’re at the event. As for the online audience, they all had one hashtag to follow and share opinions to stay connected with the event (#AfricaNow19). All over the web, people couldn’t help but thank NBS for bringing the event to the comfort of their phones, laptops and sitting rooms. 

In the 10 years of her existence, NBS TV has been tasked to deliver on many occasions and I must say, they are living up to that promise.

Every year, businesses of all sizes suffer from cyber breaches. Big names such as Home Depot, JP Morgan Chase, eBay, and Equifax get all the attention, but it can happen to any company. In the past year, hackers have attacked half of the country’s small businesses, and the number is rising. Most small business owners can’t afford an in-house IT department, so they’re especially vulnerable to phishing attacks and other scams. These attacks are impossible to predict, but most can be prevented. Below are a few ways for business owners to reduce the chances of a serious cyber attack.

Perform Regular Security Assessments

Routine security assessments are a good way to keep everyone accountable for the company’s security requirements. Working with a reliable third-party vendor is an effective way to shore up any vulnerabilities. By making it a daily, monthly, and quarterly process, you’ll catch changes that may have slipped through the oversight and approval process.

Implement Email Filtering Protections

An advanced email filter is one of the most effective threat response solutions because it prevents those threats before they reach the end user. These filters block emails, scan attachments and links, and remove embedded threats. Most malware gets in through email, and a good filter can stop it.

Give Users Strong Passwords

Weak passwords and policies are at the root of many data security problems, including ransomware. According to the 2016 State of SMB Cybersecurity Report, almost 60% of small- to medium-size businesses have no input into employees’ password practices. Furthermore, 65% of businesses with password policies don’t strictly enforce them. With a strong password implementation and hygiene policy, many attacks can be prevented.

Cybersecurity Awareness Training

How likely is the business to be phished? This is an important metric for any business, regardless of size. By 2027, the world’s spending on employee security training is expected to reach $10 billion. When new employees receive cybersecurity awareness training during the onboarding process, the likelihood of phishing attacks drops significantly.

Consider Endpoint Protection

Advanced endpoint protection is drastically different from run-of-the-mill antivirus and malware protection. It takes a multi-faceted approach to the protection of servers and computers. For instance, advanced antivirus uses behavioral heuristics and machine learning, has little effect on computer resources, and can protect against threats from a variety of sources. With endpoint protection software, you can rollback changes and restore files to their previous state.

Update the OS

Most ransomware targets machines using outdated versions of Windows and other operating systems. It’s crucial to keep software updated and to download security patches as soon as possible. Most manufacturers stop supporting OS builds after about ten years, which means that it’s important for you to take steps to secure your devices. Software vendors regularly fix product vulnerabilities, so an up-to-date system is one of the best malware protection methods.

In Closing

It’s impossible to predict how and when a cyberattack will come, but with the tips in this guide, you can greatly reduce your company’s vulnerability. Use these tips to audit your company’s current practices, and once deficiencies are found, you can use various threat response solutions.