Streets all over the country, highways and several roads have today been embroiled in protests following the arrest of opposition leader of NUP, Robert Kyagulanyi, aka Bobi Wine and other members of the opposition.

The protests were an expression of a demand for the release of Bobi Wine from police custody after he was arrested for what the police is describing as committing acts likely to infect people, a penal offence.

Protesters used the same cover of the demonstration to hurl threats at pro NRM supporters, including those directed towards Moses Ssali.

Singer Bebe Cool alias Moses Sali was cyber bullied by a yet to be identified woman who was clad in a red (the symbolic color for people power) scarf, screaming the slogan “Tuli Mu Struggle”, a slogan popular amongst NUP/People Power supporters.

The video making rounds on social media was sent to Beb Cool today.

“This video was sent to me by someone threatening me” he posted on his Facebook page, and goes on to state that he has forwarded the video to security agencies to scrutinise and assess the level of threat being posed by the armed woman.

The woman is seen holding an AK47 and playfully aiming it towards what might be interpreted to be a virtual Bebe Cool, while saying tuli mu struggle and other undiscernible mumbles.

The artist is specifically being attacked because of his involvement and unrelenting support for the incumbent, HE Yoweri Kaguta Museveni and his party, NRM. He is currently on the President’s trail in northern and eastern part of the country, soliciting for votes to  secure a victory for the incumbent. He is also using #SecureYourFuture on several of his socials to conduct the said campaigns.

Bebe Cool also used the moment to ask Ugandans to vote for the President and the candidates of his party NRM.

“This kind of hooliganism must not be tolerated in Uganda” he said, adding that Ugandans “#SecureYourFuture and vote for NRM candidates. He urged voters to “vote experience not age, vote issues not years” and sealed the post with the #SilentMajority hashtag.

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Choosing the right way to reach more eyes is essential. Consider a few of the following examples.

Social Networks and Platforms

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Many websites offer built-in advertising. While effective, it’s quite costly. If your business has some room in the budget, consider giving it a try.

Other methods can draw in a crowd, but they’re less straightforward and require significant effort on your part. Members at Click Intelligence say that ‘working with a digital marketing team can save you a lot of busy work and greatly improve your online ad campaign.’

Influencers

Many people make a name for themselves on platforms like Twitch. Live streaming has many benefits for companies that need to promote goods or services. A factor that many people overlook is that feeds or videos from individual creators come off as more honest and direct than an advertisement.

If an influencer uses your service or product while in touch with an audience, there’s a strong chance that viewers will consider doing the same.

Affiliate Program

If you want to motivate a content creator, you can offer an affiliate program rather than pay them a lump sum for product placement. This type of plan provides a creator with a code or reference link. Every time a person uses the URL or specific digits, the influencer gets a cut.

Email Marketing

Advertising via email is tricky. It’s vital, though, as it usually has a higher conversion rate than other methods. However, it’s a fragile process, and mistakes are very costly.

A company that reaches its audience via email has a better chance of getting users to take action. There are a few reasons for this:

• Curated content for each user
• User-specific discounts
• Unique offers and bonuses
• Links a company wants to populate

One benefit stands out the most. User-specific discounts are stellar. You’ve likely heard of or seen discounts and sales available on different websites. What if, though, you could offer promotions to only a portion of your customers.

If you notice a spending trend in a percentage of your users, you can capitalize on this without risking losses with the rest of your buyers. Imagine enticing a portion of people to fork out less than the average price for your service while the rest make standard purchases.

This marketing method activates a part of your audience that otherwise would switch to another company’s offers. At the same time, your typical buyers don’t spend less because the promotion or discount isn’t available to them. This strategy is excellent for campaigns seeking more engagement from a currently inactive group of previous customers.

Don’t Panic

These techniques might seem a bit complicated or intimidating. Don’t worry, though, because they’re easier to implement than you think. In the worst-case scenario, you can ask for some help and put a third party in charge of your marketing. You can start appealing to a broader audience right away.