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Uber Uganda Raises Prices of UberX Trips

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Uber Uganda has sent out messages to their customers about an increase in prices for Uber X. 

Uber says they have increased UberX prices because of increased costs by driver partners who now spend more money on fuel as a result of increased traffic jam which sees drivers spend more on fuel.

This is not the first price increment as Uber always adjusts their prices based on market trends in different regions, countries and cities.

These Are The New UberX Fares

Base fare: UGX 1,500

Per kilometer fare: UGX 900

Per minute fare: UGX 140

The new fares do not affect Uberboda is currently disabled and UberConnect.

The Email Uber Uganda is sending out

This also follows a deduction in the maximum number of riders to 2 in response to local guidelines which include; a maximum of 3 people per car as well as curfew at 7pm.

Please let us know how these prices affect you. 

Digital Marketing: A Guide to Maximizing Your Reach

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You will need to gear your digital marketing efforts towards maximizing your reach regardless of whether your goal is to increase brand awareness or encourage more website visits and conversions. The question is, how exactly do you go about doing this, especially if you are looking to market to an international audience? Here are some helpful guidelines to keep in mind. 

Expand on how and where you use your content

The content that you create is your most powerful resource when it comes to reaching a multitude of different audiences. There is no doubt that plenty of time, effort, and money goes into putting it together, so be sure to optimize how and where you use it. The good news is that most content can be transformed into a variety of different content types and posted or published on several different channels. 

For example, an interview with an influencer regarding their thoughts on your products can be both recorded as a video and transcribed. Its contents can be used to create several blogs, a white paper, and a few share-worthy social media posts. You could even extract audio files and turn them into a podcast. 

The bottom line is the more content that you have, and the more places in which you distribute it, the lower your content production cost and the higher your overall reach will be. 

Work on becoming an authority within your industry

When you solidify yourself or your brand as an authoritywithin your industry or niche, both consumers and search engines will begin to trust you more. But how can you stand out as an authority? You should:• Speak at various small venues or hold motivational or informative talks via Facebook or Instagram Live;• Create high quality guest posts for other respected websites;• Create plenty of content that is unique and engaging;• Collaborate with influencers and other experts;• Pop up everywhere both online and offline – basically, just be as involved as you can within your industry. 

Perfect your SEO 

The benefits of a comprehensive SEO strategy are obvious. When you have high rankings, you will logically generate a higher number of visits to your website and, as a result, reach a greater number of potential customers. 

Overcome the language hurdle 

Appealing to an international audience means connecting with its members authentically, and the only way to successfully do this is to speak to them in their own language. This may sound challenging, but it is achievable if you enlist the help of the correct experts. A digital marketing agency specializing in international SEO will be your best bet and help you to reach your goal of maximizing your reach both locally and further afield. 

Be as responsive as possible 

There is no point in reaching more people if your business is not properly equipped to engage with them in a timeous and personalized manner. Strive to be more responsive to emails, comments on your blogs, and all social media messages and engagements. It can help to diversify your customer service team or to invest in outsourcing your community managementto achieve these goals. 

Put the aforementioned advice into practice and you will reap the benefits of maximized reach and a much more attractive bottom line.

Photo Credit: DiggityMarketing.com

Apple Slashes Apple Music Subscription Prices in Uganda

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Apple Music has been available in Uganda since launch at $4.99 per month for individual subscribers which is billed after a user has enjoyed a trial of 3 months.

GURU8  blog has learnt that Apple has lowered the cost of subscription for the music streaming service to $2.99 per month for individual subscriptions and $4.99 per month for family subscriptions and students per $1.99 per month.

The change appeared in the Ugandan portal of the Apple Music website and the billing alerts via SMS show a lower price.

Here are the changes to the Apple Music subscription prices.

SubscriptionOld PriceNew Price
Student $2.99$1.49
Individual$4.99$2.99
Family $9.99$4.99

The new Apple Music rate is now estimated at UGX 11,934/- for individuals which puts it slightly higher than the cost of Tidal on MTN Uganda which costs 10,000/- which supports mobile money payments. 

Are you excited by this price reduction

Spotify, Apple Music, YouTube, And Amazon Unite in Solidarity of Blackout Tuesday

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The Verge

Major streaming services including Spotify, Apple Music, Amazon Music, and YouTube Music have pledged their support for Blackout Tuesday (also called “Black Out Tuesday”) with special playlists, moments of silence, and social media blackouts.

The campaign is aimed at protesting police violence and racism as well as honoring George Floyd, whose death at the hands of police has sparked universal outcry and demonstrations in US cities and around the world.

Spotify will add an 8 minute and 46-second moment of silence to select playlists and podcasts on the platform. The length of the moment of silence is equal to the amount of time former Minneapolis police officer Derek Chauvin pinned Floyd down by the neck with his knee, resulting in Floyd’s death.“A DAY OF COLLECTIVE DISCONNECT FROM WORK MEANT TO HELP PEOPLE REFLECT AND COME TOGETHER IN SUPPORT OF THE BLACK COMMUNITY”

Apple Music’s regular Beats 1 radio programming has been cancelled 9to5Macreports, and it is instead promoting a streaming station that celebrates music produced by black artists. Its regular recommendation and radio tabs are showing a single playlist called “For Us, By Us.”

There’s also a full page takeover that’s being shown to some users, featuring a message of support for the protest movement. However, users can still access their music libraries and Apple Music catalog as normal.

Amazon Music also tweeted in support of the movement, adding that it will be pausing all social media for the day. YouTube Music issued a tweet of support from its official account. YouTube previously pledged to donate $1 million to the Center for Policing Equity.

The action is part of a broader movement in the music industry. A number of record labels are participating in Black Out Tuesday following a call to action from Atlanta Records marketing chief Jamila Thomas and former Atlantic employee Brianna Agyemang that started with the hashtag #TheShowMustBePaused. ViacomCBS is also participating in a blackoutlasting 8 minutes and 46 seconds across its network and cable channels starting 5PM ET on Monday.

“June 2nd is Black Out Tuesday, a day of collective disconnect from work meant to help people reflect and come together in support of the Black community. On this day — and every day — Spotify will support our employees, friends, partners, artists, and creators in the fight against racism, injustice, and inequity,” Spotify wrote in a blog post. “We are using the power of our platform to stand with Black creators, amplify their voices, and accelerate meaningful conversation and long-needed change. As a result, you’ll notice some changes on Spotify starting at 12:01 AM on Tuesday.”

As well as pausing all social media publication, Spotify said it would replace headline podcast and playlist images and logos with a blacked out image, and more prominently promote black artists and podcasters with specially curated playlists and its existing Black History is Now hub. The company is also matching financial donations made by employees to organizations fighting racism and injustice.

Update June 2nd, 6:41AM ET: Story and headline updated with supporting actions taken by Apple Music, YouTube, and Amazon Music.

List of Metrics A Fleet Manager Should Always Closely Track & Monitor

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The logistics industry employs millions of people across the world, and this market is expected to grow rapidly in the coming years. Every member in the organizational hierarchy of a logistics firm is integral to its functioning, from the highest manager to the truck driver who goes on the road. 

The fleet manager is one such member. This article outlines the duties of a fleet manager, how technology plays a role in his tasks, and what parameters he should keep track of to guarantee the smooth functioning of the business. 

Who is a Fleet Manager?

“Fleet” refers to all the vehicles used by a logistics company; they include motor vehicles such as cars, trucks, and specialist vehicles, air vehicles like helicopters, ships, as well as non-motorized units like containers and trailers. A fleet manager’s primary duties include purchasing and maintaining vehicles, recruitment, and training of drivers, maintaining detailed records of vehicles to assist repair and safety checks, and optimizing the schedules of vehicles to increase efficiency. 
In most of his/her duties, a fleet manager employs electronic devices and software to make their work simpler, more accurate, and efficient. Let’s now see what metrics a fleet manager must coordinate and track. 

What Metrics Should a Fleet Manager Monitor?

“If you cannot measure it, you cannot improve it,” is a common phrase used in most industries. Data is becoming the biggest asset of many companies because the ability to analyze the data can lead to a lot of insights, which, in turn, leads to an improvement in business operations. 

1. Details of a Newly-Purchased Vehicle

When new vehicles are bought, a fleet manager must check that the vehicle satisfies the latest safety standards and properly enter the vehicle details in all the company databases. The vehicle manufacturer or the logistics company takes the responsibility of installing sensors and telematics systems on the vehicles so that they can transmit data, which can be later analyzed for vehicle diagnostics. 

The same goes for containers and trailers, too: these are the units that carry the actual asset. Devices to track your assets are important because different trucks might carry the same load from pickup to the destination. The devices also help to tracks theft and damage to the assets. 

2. Driver Records 

Logistics firms hire drivers mainly through agencies or by setting up referral networks (since sites like LinkedIn mostly do not cater to blue-collar workers). Training is a crucial part of the onboarding process, and technology is used here again. 

Driving simulation software, use of accident footage from dashcams to analyse mistakes, tailored feedback for individual drivers are some ways fleet managers can train the drivers to gear up for the job. Drivers can practice on actual trucks or vehicles with AI software to guide them or with the help of remote guidance from a manager too. 

Drivers can be given a rating system, which would be based on how regularly they deliver, how alert they are on the job, safety record, and so on. This would help the company keep track of the best drivers and the poor ones who need more training. 

3. Delivery Routes and Scheduling 

Being successful in a logistics firm is no longer about just delivering goods, but about delivering goods in the shortest time, at the lowest cost, with the best service quality. This is why fleet managers have to carefully monitor delivery details, and schedules to plan delivery sequences, optimal routes, expected idle time, expected delivery time, etc. 

A related issue is the scaling up (or down) business if and when needed. For example, there may be some periods in the year when there is a surge in demand for certain goods for which you will need extra vehicles to do the job. Fleet managers then have to consider how to go about renting or buying new vehicles and how to save costs by hiring the minimum number of new vehicles. On the other hand, if there are times when demand is very low, the idle trucks have to be properly maintained, and the drivers must be kept on the payroll if you want them to return. 

4. Safety Standards  

The fleet manager is responsible for complying with the U.S. Department of Transport laws and regulations. Every logistics company needs to give utmost importance to the safety of the vehicles, the assets transported, and the other vehicles and people on the road. The telematics systems and dashcams on vehicles can help track the condition of the vehicle over time, which helps schedule regular maintenance checks.

One such measure of safety that’s commonly used for carriers is the CSA (Compliance, Safety, Accountability) score. This is calculated based on parameters like driver fitness, accident records, etc. A good score, in turn, helps logistics companies get better insurance policies for their vehicles. 

5. IFTA Requirements 

Maintaining vehicle records also includes keeping track of all related expenses. All road vehicles need fuel, and this means the company has to pay fuel tax. The International Fuel Tax Agreement (IFTA) was created in 1996, which allowed carriers to submit a single fuel tax form when operating across multiple states, instead of paying separate taxes in each state. 

All commercial carriers have to record the distance driven (even personal trips), idle time, and also report issues like GPS malfunctions. Doing this manually can be a pain and can lead to a lot of errors. Several IFTA software applications come with features where miles are calculated state-wise automatically and easy-to-update records, which enable easier auditing.  

When it comes to fuel, improving efficiency is also an important task, since this saves cost and time (lesser re-fuelling breaks). Data from the vehicular trackers can assist fleet and distribution managers from coming up with new route-planning or vehicle usage strategies that optimize fuel consumption. 

Conclusion 

If you plan to get a job as a fleet manager, now you know what your roles and responsibilities are. The job is quite challenging and requires you to be alert every day and every week. But knowing the control and power you have to manage such a large chunk of a logistics network is what should give you the job satisfaction. 

With The New iOS 13.5 You Can Unlock Your iPhone While Wearing a Face Mask

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At a time when many people have been wondering how they would open their iPhones while wearing a face mask, Apple wasn’t sleeping on ‘jobo’ as they have come up with an update to mitigate that problem.

Yesterday, Apple released iOS 13.5 with two new features that are a direct result of the COVID-19 pandemic: changes to Face ID to make it easier to unlock your phone if you’re wearing a face mask and support for the first phase of Apple and Google’s jointly-developed exposure notification system.

On previous versions of iOS, if you were wearing a face mask and tried to use Face ID to access your phone, you’d have to wait for a couple seconds while your iPhone attempted to identify your face before it would let you enter a passcode. In iOS 13.5, though, if you swipe up once from the bottom of the screen while you’re wearing a mask, you’ll see the option to enter your passcode right away.

iOS 13.5 also supports Apple and Google’s exposure notification API, meaning you’ll be able to use apps developed by public health agencies that send you a notification if you may have been in contact with someone who has been diagnosed with COVID-19. The system is inactive until you have an app installed that uses the API, however.

At some point in the future, Apple and Google will build this functionality directly into the operating systems of their phones so that you can be notified that you may have been exposed to COVID-19 even if you don’t have an exposure notification app installed on your phone. You can read more about Apple and Google’s exposure notification system here.

Yesterday’s software update will also let you turn off the feature in Group FaceTime calls that automatically changes the size of the participant windows when people speak.

All that is hella exciting. Don’t you think so?

This App Brings Your Doctor Close to You in Real Time

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GoGP+ App is now in Uganda and in a simple flash, has made it easier and faster for us to reach a Doctor, you can speak to your doctor face to face with just a click of a button.
 
With the GoGP+ App, one can talk to a certified medical Doctor in real time by video and text chat from the comfort of your home or office, without going to a hospital or clinic thus maintaining social distance.
 
“With the GoGP+ app, the problem of self medication and wrongful prescription will be put to rest,” Paul Mwebesa the Chief Operations Officer of GoGP+ said. The App is very useful during these times of social distancing, when we are required to limit social interaction as much as possible. It limits the risk of catching or speeding the virus for both the patients and medical personnel. “In event of curfew or lockdown, GoGP+ is here to serve you diligently,” he added.

Paul Mwebesa the Chief Operations Officer of GoGP+


Technology is making life easier, efficient and convenient. The advancement in technology has made telemedicine a possibility. Telemedicine is the use of electronic communication and software to provide clinical services to patients remotely without making a physical visit to a hospital or clinic. Now, anyone with a smartphone can get access to quality personalised medical attention.

You can access a doctor for diagnosis, monitoring, feedback, and correct prescriptions from the comfort of your couch at home or office.
 
The GoGP+ app is available on play store and app store.

How to use the app?
There are basically 5 steps one will go through to consult a doctor:
Firstly, one has to download the app from app store or google play store.
Android: https://bit.ly/2yszTwN
iOS: https://apple.co/2UPo6jq

Then, sign up by registering and login using your email and password. User accounts are protected by email address and password.
 
Select the option of the doctor you need to consult with i.e. General Practitioner or a consultant/specialist. The specialists include, Allergists, Gynecologists, Dermatologists, Neurologists, Obstetricians, Pediatricians etc.
 
Pay for services via MTN mobile money, Airtel money or visa card. The cost for consulting a General Practitioner is 15,000/= and a consultant is 30,000/=.
 
Finally connect with your doctor via video and text chat. The doctor may request for a lab test and if required a lab request will be sent via the user’s registered email. Both the Doctor and Patient have the ability to upload documents and images for both to view.
 
The text transcript is available during future consultations for consulting doctors to review. After the consultation with the doctor is closed, a report with a prescription is immediately sent to the patient’s email.
 
At the patient’s request the prescribed medicine can be sent to your location from our partner pharmacies.
 
All records will go to your personal medical file and can be accessed by you anytime.

Facebook Launches Shops to Support Businesses During Lockdown

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In a bid to support businesses during the Coronavirus Pandemic and the massive lockdown happening in many countries around the globe, Facebook has launched Shops

Facebook is making a major new push into e-commerce. The company today announced the launch of Shops, a way for businesses to set up free storefronts on Facebook and Instagram. The shops, which will be powered by third-party services, including Shopify, BigCommerce, and Woo, are designed to turn the social network into a top-tier shopping destination.

In a live stream, CEO Mark Zuckerberg said expanded e-commerce would be important to begin rebuilding the economy while the pandemic continues. “If you can’t physically open your store or restaurant, you can still take orders online and ship them to people,” he said. “We’re seeing a lot of small businesses that never had online businesses get online for the first time.”

The launch of Shops comes as stay-at-home orders related to the COVID-19 pandemic have led to record sales for e-commerce companies. The pandemic has also been devastating for small businesses, with a third of them reporting that they have stopped operating in a survey conducted by Facebook and the Small Business Roundtable. An additional 11% say they could fail within the next three months if the current situation continues.

But online sales have been a bright spot for small businesses. At Etsy, where solo entrepreneurs have leaned hard into knitting fabric face masks and baking pastries for sale, revenue has doubled from three years ago. Facebook is betting that bringing more local businesses online will help them to endure while also creating big new business opportunities for Facebook itself.

While Shops are free to create, they could create significant new business opportunities for Facebook in advertising, payments, and other services. Businesses will be able to buy ads for their Shops, and when people use Facebook’s checkout option, it charges them a fee.

Zuckerberg said Shops will improve on the standard web commerce experience by storing users’ payment credentials in a single place that they can then use on any Facebook or Instagram storefront. There are currently more than 160 million small businesses using the company’s apps.

Shops can be found on businesses’ Facebook pages and Instagram profiles, and they can also appear in stories or be promoted in ads. Items that businesses have made available for purchase will appear within the shop, and users can either save items or place an order. (Some businesses enable users to make purchases directly on Facebook, while others will take you to the business’s website to complete the transaction.)

Businesses can handle customer support issues through Messenger, Instagram, and WhatsApp. Eventually, the company plans to let you browse store catalogs and make purchases directly from the chat window. It also plans to enable shopping from live streams, allowing brands and creators to tag items from their Facebook catalogs so that they appear on the bottom of live videos.

Facebook is also working to integrate loyalty programs with shops. “You’ll be able to easily see and keep track of your points and rewards,” the company said in a blog post. “And we’re exploring ways to help small businesses create, manage and surface a loyalty program on Facebook Shops.”

Facebook has been dabbling in commerce for years. In 2016, it introduced Marketplace, a destination within the app for peer-to-peer buying and selling. Two years later, Instagram began working on a standalone shopping app, though it was later abandoned. Instead, last year, Instagram added in-app checkout.

Shops will begin rolling out on Facebook today in the United States and are coming to Instagram sometime this summer. Instagram will showcase brands on its existing shop account, which already highlights items that are available for purchase. Later in the year, it plans to add a dedicated shopping tab to its navigation bar.

Additional Reporting from The Verge

The Most Common Mistakes Made By Day Traders Who Lack Experience

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Get rich and Do it Fast! The lure of the stock market is hard to beat. Day traders tend to focus on stories about blockbuster Initial Public Offerings (IPO’s), which turned regular people into millionaires overnight, or about having a secondary source of regular income to fulfill their dreams and ambitions! But before rushing full throttle into trading in the stock market, traders, especially novices, need to tread carefully. 

The stock market is a highly volatile and unforgiving environment. It needs to be maneuvered with patience and knowledge. It is easy to know if you are right or wrong immediately; your trading results will speak for themselves. In this article, we are going to look at some of the most common mistakes that beginner day traders make and help them avoid burning their fingers in the stock market. 

1. Lack of Knowledge of Financial Markets

A lack of knowledge of financial markets is dangerous. A day trader needs to be prepared and do the required due diligence before setting foot in trading. Do not just fire up your computer, link your trading account, and start trading. It requires time, dedication, and commitment to become a successful day trader. Reading a variety of books and other online resources can provide a good start. Learning from other people’s mistakes can enlighten you on some of the early pitfalls to avoid. Having a formal education background also helps. 

2. Use Virtual Trading Platforms First

There are now plenty of virtual trading platforms, which are stock simulators. They have the same functional set up as a regular live trading platform without the risk of losing real money. These platforms allow you to trade virtually, letting you get a general investing education within safe confines of no real monetary loss. You also get well versed with underlying mechanics of trading like technical analysis, portfolio building, investment types, or trading views. Traders can also play mock games with other similar investors, fostering a sense of competition, while increasing their understanding and knowledge of a trading platform.

3. Not Being Specialized Enough

To do well in the stock market, day trading included, it helps to be specialized to maximize profit. Specialization could be in the different types of securities offered like stocks, options, commodities, index funds, or currencies. They could also be sector-specific like Oil & Gas, Telecommunications, Software, or Automotive. Being specialized provides you an edge, a degree of conviction in trading matters, and a better understanding of charts and tools that are available for analysis. 

4. Being Too Emotional About Money

A lot of traders enter the market with the aim of instant returns and are very emotionally involved with their trades. Many times, traders are afraid of being branded “a loser” by their family or acquaintances and make bad decisions to overcome mistakes, thus compounding the issue. 

5. Having No Plan

Many traders enter the market blindly without any specific plan in place. There should be a specific reason for executing a single trade. Many a time, guesswork can bring short term rewards, but without planning, traders are setting themselves up for long term disaster. As traders come across different scenarios, they need to formulate a plan which will help them mitigate risk and increase profits. 

6. Inability to Stop Trading On Continuous Losses

Although this may seem trivial, many new traders cannot stop trading even upon being hit by a continuous losing streak. It could just be a bad day at the office, or it could mean that your strategy is not the right one. Whatever the case may be, at certain times, it is prudent to stop trading altogether, see if your portfolio is recovering over a specific time-frame and defer trading to another day. 

7. Making Large Allocations for a Single Trade

Putting all your eggs in one basket is another common mistake made by day traders. Whether it is on intuition, a tip from someone in your family, or a single news report, you are taking a huge risk by allocating most of your funds on a single trade. Experience can help to increase the spread of capital allocation, but until you gain it, and are truly clear in your fundamentals, do not behave like a high roller at the casino.

8. Never Expecting the Unexpected

Most first-time traders only think about the big unexpected profit coming their way soon. However, they need to consider the volatility of any stock market. Behind every large windfall can lurk a big loss. Market crashes, events like the COVID-19 pandemic, or geopolitical fallout like trade wars can instantly wipe out gains in your portfolio. 

9. Not Respecting Your Mistakes

No trader has become successful by not making mistakes. A successful trader is one who learns from his mistakes and respects them enough so as not to repeat them. Just by jumping from one loss-making strategy to another without understanding the inherent miscalculations is a futile exercise. 

10. Not being Serious About Trading

Day traders need to understand the implications of not being serious about trading. Even if it a part-time job or a hobby, you need to treat it like a full-time occupation. By not being on top of things, traders run the risk of both monetary losses and lack of confidence. Day trading is not comparable to an online casino or being just another fun-filled activity because the repercussions of not being prepared are profoundly serious. 

Conclusion

We only hear about so-called success stories in stock market trading. Rarely are big failures highlighted. It is easy for day traders to get lulled into thinking that the stock market is based on hunches, gut-feeling, and luck factor. Just knowing the ticker symbol or a using a ‘hot tip’ from an associate is not enough. Trading is a complicated and challenging activity. 

In this article, we have listed some of the common mistakes made by novice day traders. But by being prepared, constantly studying the market, understanding your mistakes, and not looking for an instant pot of gold, every day trader can be successful in the stock market. It is easy to lose oneself in emotions and impulses, but by being disciplined, you are already halfway through your success story. 

Facebook And Google Extend Working From Home to End of Year

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Facebook and Google have said they will let their employees continue working from home for the rest of the year.

The tech giants have announced plans to reopen their offices soon but are allowing more home working flexibility.

Google originally said it would keep its work from home policy until 1 June, but is extending it for seven more months.

Facebook said it would reopen its offices on 6 July as coronavirus lockdowns are gradually lifted.

Google chief executive Sundar Pichai said that employees who need to return to the office will start being able to do so from July with enhanced safety measures in place.

But the majority of employees who can carry out their jobs from home will be able to do so until the end of the year, Mr Pichai added.

The announcement coincides with Facebook’s as more companies start rolling out their back-to-work strategies.

“Facebook has taken the next step in its return to work philosophy. Today, we announced anyone who can do their work remotely can choose to do so through the end of the year,” a spokesman said. “As you can imagine this is an evolving situation as employees and their families make important decisions re: return to work.”

Facebook is still determining which employees will be asked to come in, the spokeswoman added.

The social media platform was among the first tech firms to ask its employees to begin working remotely. Facebook gave employees $1,000 (£807) bonuses for their work-from-home and childcare costs.

The trend for working from home may suit some companies while they redesign their office spaces to cater to new social distancing guidelines. Some employees are nervous about returning to work in the middle of a global pandemic.

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