The newly announced iOS 9 will enabled users block advertisements on websites in the Safari browser. This comes after Ricky Mondello (an Apple Engineer) tweeted a developer session where developers can create extensions for iOS 9 to block “content”.
Did you know you can write a web content blocker on iOS 9? There’s a session about it on Friday at 11AM. More info: https://t.co/vqM9qnCBF5
— Ricky Mondello (@rmondello) June 8, 2015
This announcement comes after Apple launched a revamped Newsstand app which curates content from multiple publishers during the WWDC 2015 conference.
It is absurd that Apple is allowing Advertisement blockers in its native browser considering that thousands of digital publishers struggle to monetize their content through paid advertisement and blocking adverts means less revenue generated.