Tuesday, May 13, 2025
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Innovation Consortium launches a NOT SO COMPLICATED show about next gen solutions

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In this age of information and technology, it is virtually (pardon the pun) impossible to find exactly what you want, and when you get it, a new option appears in your inbox. Information comes fast, and it is open up, everything hits your screen first, then to whoever grabs your attention to win an interaction.


It Is difficult to get to the truth. Even if you do your research, 6 out of 10 options today, are scams…. or an average of 1 scam per day. We live in a world where lying is taken like medicine. 1×1 for 1 year, then increase the dose until death. There is hope. We have many good people working hard to help us all.
One group I found, uses an interesting method to deliver the information. IINNOVATION CONSORTIUM, who say they are the home of next generation solutions and pride themselves as a think tank have created a concept YouTube show, they have named “NOT SO COMPLICATED”.


They introduce this concept as a show that breaks down everything, be it sports, technology, construction, business or hustle, down to the simplest possible bits, so that the layman can understand easily. Wow. That is indeed a difficult job. How can a group of people know everything and can talk about it until this information can work for everyone? Aren’t these the conmen we talked about at the start?
The not so complicated answer is, Yes, it is possible.


You see innovation consortium is not your everyday type of company. They combine different people and companies with various skills and talents and give a support platform and help for them to do bigger work. If You are a company or an individual with a good product, they can meet and help you to make your dream work.


I had to see this for myself, because I do my research. I went to their website www.innovug.com and was quickly interested in the words and pictures, but I was finally convinced by the actions. The YouTube channel for NOT SO COMPLICATED flagship. It is a panel type talk-show which does not feel like it is usual, it is like friends talking over an evening drink and just making sense of the world.


They did not lie, and have delivered this simplified content. I found a particular interest in the story of CAKE ALBUM because I know some who do bakery or cooking businesses from lockdown. Its quite nice that several people can move with this interesting concept but give it a more human feeling.
I think they are good at what they do, because I now subscribed, and I look forward to their content. Maybe soon they will teach us how to make women not so complicated.

Aircom Systems Limited Becomes an Official Distributor Of Cambium Networks

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Aircom Systems Limited a leading company in the technology sector expanded its business relationship with Cambium Networks (NASDAQ: CMBM), a leading global provider of innovative end-to-end wireless connectivity systems.

With this agreement announced in September 2021, Aircom Systems Limited is authorised to distribute and promote its wide variety of wireless connectivity solutions in the East African Territory of Uganda, Kenya, Tanzania, Rwanda, Burundi, D.R. Congo, South Sudan, Ethiopia, Eritrea, and Malawi.

With over 11 years’ experience of serving the East African market, Aircom Systems intends to use a network of resellers made up of ISPs, Telecom companies, Managed Service Providers and System integrators to reach its target market.

Aircom Systems Limited helps businesses realize the Promise of Technology. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead.

“We are pleased to start the distribution of Cambium Networks’ platforms. Its network solutions align with our current wireless communications portfolio and deliver more comprehensive connectivity solutions. The ongoing support and expertise Cambium Networks gives its partners are also extremely valuable, and we look forward to helping to connect currently unconnected enterprises of all size and verticals across the region,” said Mr. Murali, Aircom Systems Ltd Managing Director.

“Aircom Systems Limited brings a formidable partner network and enterprise networking footprint in the region. Aircom Systems’ strong presence locally in the EAC markets, coupled with Cambium’s disruptive enterprise offerings and existing wireless deployments in these markets, will make for a successful alliance,” said Cambium Networks’ Regional Vice President for Europe, Middle East, and Africa, Martín de la Serna.


Aircom Systems distribution partnerships delivers wireless communications that work for businesses, communities, and cities Africa wide. Millions of our radios are deployed to connect people, places and things with a unified wireless fabric that spans multiple standards and frequencies of fixed wireless and Wi-Fi, all managed centrally via the cloud. Our multi-gigabit wireless fabric offers a compelling value proposition over traditional fiber and alternative wireless solutions. We work with our Cambium certified Connected Partners to deliver purpose-built networks for service provider, enterprise, industrial, and government connectivity solutions in urban, suburban, and rural environments, with wireless that just works.

With lingering effects of the COVID pandemic, 2021 was a difficult year. Cambium Networks correctly predicted that remote work was not going away, and that people would migrate out of the congested city centers. We also predicted a growth in private broadband networks. On the technology front, they foresaw that millimeter wave technology would have an impact on city centers, which is starting to appear.

In Uganda users saw improvement and expansion of wireless microwave broadband internet across several locations outside the city center to mainly residential areas.

According to industry experts, 2022 will see continued demand for high performance wireless broadband driving the deployment of hybrid wireless/wired networks for service provider and enterprise private networks. Adoption of Wi-Fi 6 technology and the opening up of the 6 GHz frequency bands will drive rapid adoption. Specifically:

  1. Hybrid networks (combination of fixed wireless and wired) will become the mainstream network architecture, regardless of funding model – not just in rural areas but in suburban and urban as well. It’s simply a matter of economics (when it can be wireless, it will be wireless) and time to deployment (we can’t wait years for wired networks).
  2. Wi-Fi 6 adoption will grow exponentially, pushed by the shortages in Wi-Fi 5 chipsets, and fueled by iPhone 12/13 adoption. Also, most Wi-Fi 5 based access points will be discontinued (End of Life announced) during 2022. Intelligent and connected home devices will continue to proliferate, continuing to drive demand for bandwidth.
  3. National, state and local government connectivity will grow. Smart city / safe city applications will remain front and center for every municipal government. Healthcare applications will continue to propel the need for increased bandwidth. As such, the challenging terrain will drive many network extensions to be wireless.
  4. Adoption of 6 GHz will be fast with brief Proof of Concept (PoC) trials which are well underway.
  5. Millimeter wave adoption will be rapid as network operators have more options in 60 GHz and 5G fixed 28 GHz frequency bands. For both service providers and enterprises, hybrid networks of 5G, fiber, fixed 5G, and fixed wireless technologies will provide increased end user capacity and reliability while delivering a solid business case.

In 2022, Uganda continues to experience some of the most profound changes we saw in the past year, including new spectrum allocations and supply chain challenges.

There will also be continued increasing demand for high-speed connectivity at home to meet the needs of remote work, distance learning, better entertainment and fulfilling the dream of a smarter home.

Even though the economy has “fully opened”, all tech savvy workers have realized new ways to work from home, hotel, or happening place.

All the above can be designed using Cambium Networks Specialised free software tools, such as Link Planner, Wi-Fi designer cnHeat and Value Profiler.

One thing remains true. Technology innovation in the wireless space will continue to accelerate in 2022 to bring more affordable high-speed internet to more locations to improve communities. 

For more information visit; http://aircomglobal.com

MTN to Rebrand to Tech Company; Introduces New Logo.

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New Logo

On the 27th day of February 2022, MTN Uganda’s parent company MTN (from South Africa) has announced that MTN will be unveiling a new logo for itself moving away from the traditional white, yellow, blue and red colors and designs in its logo, to a plain black and yellow logo, in what the company has described to be part of the MTN Group Ambition 2025.

According to a statement on the company’s website, the new logo design is “a new look that is aligned with our strategic intent to provide digital solutions to support Africa’s progress” that has been underpinned by a consistent and striking brand.

Current and outgoing logo

The rebrand is promoted under the campaign called “Doing breaks boundaries”. While the branding is for the MTN group, this will affect all MTN subsidiaries on the continent including MTN Uganda that will experience the transformation.

MTN is a telecommunication company, however, with the rebrand, it is anticipated that the company will change its focus of business to being a technology company, something that will evidently impact its business on the globe, and specifically on the continent.

The Biggest Tech Trends In Trucking 

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Trucking is an industry that is continuously being improved and changed through tech. Technology now plays a major role in the trucking industry, and there are all kinds of exciting, innovative, and useful trends that are helping trucking companies to improve and achieve higher levels of success. It is important for trucking business owners and truck drivers to be familiar with these trends so that they can stay ahead of the curve and ensure that they are benefiting from the very best and latest tech. With this in mind, read on to discover a few of the main tech trends shaping the trucking industry right now.

Autonomous Vehicles

With each passing year, autonomous driving becomes more prevalent and mainstream, and 2022 will be a huge year for this type of tech. Many modern vehicles have a range of autonomous features, and the trucking industry has been an early adopter of this type of tech, especially due to a shortage of long-haul drivers. There are already autonomous trucks being used in many states, and this will continue in 2022 and beyond.

Electric Trucks

Another major trend relating to the vehicles themselves is the rise of electric trucks. Now is the perfect time for trucking companies to embrace this type of tech with the world becoming greener as well as the rising cost of fuel. An electric truck allows a brand to position itself as a green business while also reducing its operating costs. These trucks will become more widespread in the months and years to come and will soon be dominating the roads. 

Load Boards

Another major trend in 2022 is trucking companies and individuals using load boards to find work. This is an easy way for truckers to find a continuous stream of work, which is also ideal for those that are just getting started and looking to build up their experience. You can browse truck loads available with platforms like Shiply, which allows you to easily browse and sign up for different jobs.

Contactless Tech

Contactless tech has become a major trend in the trucking and delivery industry during COVID-19 and allowed delivery drivers and customers to interact safely. Mobile devices allow truck drivers to submit paperwork and confirm deliveries without any physical contact, which is much safer and adds convenience. 

Big Data Analytics

Like many industries, big data analytics is playing a major role and can provide a trucking business with much deeper insight into the performance of the business. By utilizing data analytics, trucking businesses can analyze fuel consumption driver performance, optimize routes and learn about supply and demand estimates, just as a few examples. Big data analytics can provide trucking businesses with the information that they need to make accurate implements to the business, which should allow them to achieve higher levels of success.

These are a few of the main tech trends that are shaping the trucking industry in 2022 and will play a major role in the months and years to come.

4 Amazing Features On Your Smartphone You Didn’t Know About

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Smartphones have evolved into the Swiss Army knives of technology, capable of much more than just making and receiving phone calls while on the move. Yes, they are often characterized as pocket-sized computers. But you also have a radio, a torch, and a level for when you’re doing housework.

However, your smartphone is capable of much more. Here are 4 more ways to utilize your iPhone or Android smartphone and how to access those features. All of the functions are either built into your phone or are free downloads from Apple’s App Store or Google Play for Android.

Tip: Are you tired of fumbling with your phone? Some of the functions available here can be accessed simply by speaking to them.  Say “Hey, Google,” then your command on an Android phone.

1. Scanner for documents

Open the Notes app on your iPhone. In the bottom right corner, tap the symbol. Scan Documents by tapping the camera icon at the bottom of the screen. If your device is set to Auto mode, your document will be scanned automatically. Tap the shutter button or one of the volume buttons to manually take a scan. Drag the corners of the scan to suit your paper, then choose Keep Scan or Done to modify the borders. For this reason, you may utilize the Huawei p50 pro 5G.

iPhone: Open the Camera app on a current Samsung Galaxy smartphone and place the document to be scanned in the middle of the viewfinder. A yellow border will appear around the paper, along with a Tap to Scan button. After pressing that button, you may change the scanning area by dragging the corners. If you are pleased, press Save; otherwise, tap Retake.

Android: Open the Camera app on a current Samsung Galaxy smartphone and place the document to be scanned in the middle of the viewfinder. A yellow border will appear around the paper, along with a Tap to Scan button. After pressing that button, you may change the scanning area by dragging the corners. If you are pleased, press Save; otherwise, tap Retake.

2. Emergency Broadcasting

iPhone: You can get Amber Notifications, severe weather alerts, and public safety alerts from your local government without having to watch television. When you first obtain your smartphone, they are enabled by default. To disable these, click Settings | Notifications and scroll to the bottom of the screen to find toggle switches for different government alerts.

3. Use a flashlight

iPhone: Open the Control Center by swiping down from the upper-right corner of your home screen on newer phones; on older phones, slide up from the bottom edge. Tap and hold again to bring up the brightness adjustments.

Android: Drag your finger down from the top of the display and hit the on-screen Flashlight button on Samsung Galaxy and Google Pixel phones.

4. Adapter of foreign languages

iPhone: Using Apple’s Translate software, you may translate text, audio, or a conversation. Tap Translation and choose one of a dozen languages to translate between to translate text or your voice. Tap Enter text, then type the words you want to translate before tapping Go. Instead, tap the microphone icon to speak a phrase you want to be translated aloud. To listen to the audio translation, tap the arrow-shaped button. To translate a two-person discussion, touch Conversation, then press the microphone icon and talk in one of the two languages. You may also choose Auto Translate to start a conversation in which the phone recognises when you begin and finish speaking.

Android: If it isn’t already on your phone, download Google Translate from the Google Play store and activate the app. Tap the button for the language you’re using, followed by the one for which you’d like a translation. It is capable of translating more than 100 languages. Enter text or speak the sentence by tapping the microphone button. When you choose Conversation | Auto, the app will begin to listen for both languages. Inside Translate, tap the Camera button to allow the app to translate what it sees.

Conclusion

Do it once, unlock the phone at the store using your face, fingerprint, or password, or additional ways depending on the model. Place your phone in close proximity to the terminal until you see Done and a check Mark on the screen!

How to Express Sexual Feelings With New Horny iOS 15.4 Emojis

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Wondering how to express some of your inner emotions without saying any words? Apple is expanding your “emojipedia” database by introducing a list of new emojis that allow to specifically share your sexual feelings or colloquially show how horny you are.

Apple is planning to release a new iOS update 15.4 that is promising a new set of features for its customers including some of which Mashable has described as “horniest” or rather sexting emojis.

It is rumoured that the next iOS update will be dropping before April 2022, however, the first beta is ready and available to the testing environment, where a glimpse of what is to arrive has been had. Among the emojis include the recognition of Face ID even with a mask, an introduction to Universal Control (allowing you to control the iPad and Mac using one mouse and a key board), introducing a Apple Card widget, including others, including specifically, new emojis.

Courtesy Emojipedia

Interest however has particularly been drawn to the horny of them all including the “Lip Bite”, “Melting Face”, “Slide”, “Pregnant Everyone”, “Lotus”, “Palm up and Palm Down”, “the Beans”, “Saluting Face” that have been described to be ideal for the sexting environment. These are additions that make perfect a long distance romantic relationship allowing one to convey a variety of emotions over the internet.

The lip bite emoji has particularly won over the internet with users branding it the “horniest emoji ever”.

Courtesy Emojipedia

The emojis have also been categorized by the several media houses to be smileys (melting face, face with open eyes and hand over mouth, face with peeking eye, saluting face, dotted line face, face with diagonal mouth, face holding back tears), gender consistency (person with crown, a pregnant person and a pregnant man), hand gestures (rightwards hand, leftwards hand, palm down hand, palm up hand, hand with Index figure and thumb crosses, index pointing at the viewer and the heart hands), multi racial handshakes.

The other emojis are listed to include coral, lotus empty nest, nest with eggs, beans, pouring liquid, jar, playground slide, wheel, ring bouy, hamsa, mirror ball, low battery, crutch, x – ray, bubbles, identification card and the heavy equals sign.

Insufficient Mobile Money Balance? Use MoMo Advance to Clear Your Bills

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A few days ago, MTN Mobile Money Uganda and NCBA Bank Uganda launched MoMoAdvance a service that will offer MTN mobile money customers the convenience of transacting beyond their MoMo wallet balance and pay back later. However, this is not a loan but a cash overdraft.

In lay man’s terms, MoMo Advance is a service offered to qualifying MTN Mobile Money customers to complete their transactions when they have insufficient funds in their MTN Mobile Money wallet.

This is available to all MTN MoMo customers and the MTN MoMoAdvance is an extension of the MTN MoMo customers’ transacting capability, enabling a customer to continue transacting even when they have run out of MoMo within an approved credit limit. This follows a successful pilot scheme with about 135,000 subscribers since December 2020.

As an overdraft facility, MoMo Advance lets customers use more money than they actually have on their accounts and the overdraft amount is automatically deducted the next time a customer gets funds on their MoMo account.

MoMo Advance is open to those who have been using MTN’s mobile money service for a minimum of 6 months, passed credit scoring based on their usage of mobile money, and other MTN services.

Some of the uses from the service include:

  • – Sending mobile money.
  • – Paying for goods and services via MoMoPay.
  • – Clearing bills.
  • – It’s also available to corporates, SMEs, merchants and mobile money agents.

The service attracts a one-off access fee equivalent to 2.75% of the amount overdraft amount used and a daily interest of 0.5% on any outstanding balance. The daily interest shall be charged at the end of each day that the overdraft is outstanding up to a maximum of 45 days.

To activate MoMoAdvance customers are required to perform a one-time registration for the MoMoAdvance service through the MyMTN app or by dialling *165*5*3#, select YES to accept Terms and Conditions by entering their Mobile Money PIN. Once approved, the customer’s credit limit is available for usage on an ongoing basis and can be increased proactively based on repayment performance, with no need for a new application when you need to access the limit.

Launching MTN MoMoAdvance, Stephen Mutana, the General Manager MTN Mobile Financial Services said that MTN MoMoAdvance will offer the MTN MoMo customers the convenience of transacting beyond their MoMo wallet balance and pay back later.

“MTN MoMoAdvance is a product that we have been working on for some time with our partners from NCBA Bank. We are happy to finally roll it out to all our customers and we Sensitivity: MTN Group – Internal believe that it will give them the convenience to transact seamlessly beyond their wallet balances during times of need then pay back later,” Mutana said. Mutana further noted that MoMoAdvance will solve the issue of insufficient MoMo funds that customers face in moment of emergency while transacting with MoMo.

This service is going to take many onto a rollercoaster of being in the comfort of the MoMo wallet. There is no more need to worry about insufficient Mobile Money Balance while clearing your bills.

Property256.Com revamped to raise the standards in real estate

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Property256.com, Uganda’s innovative real estate platform, is proud to announce the introduction of its new Real Estate website!

The new website is both attractive and elegant, reflecting the properties the Real Estate company has to offer and setting new standards in the Uganda real estate industry. A contemporary, inventive, and dynamic website with the finest possible browsing experience has been created using the latest technology and design.

The website will enable users to browse real estate news as well as the real estate market intelligence and insights through the website’s blog articles, apply for mortgages and home loans, buy home insurance and get free real estate consultancy.

Richard Malinga, Team Leader at Property256.com explains:
“In order to develop our new website as effectively as possible, we took into account all of our clients’, friends, and even partners’ feedback. After months of hard work, we are pleased to unveil our website, which serves as a demonstration of our expertise and competence. Our staff and agents have already provided us with a lot of good and constructive feedback, and we are extremely pleased with the outcomes. We hope you appreciate it as much as we do.!” He added: “We urge you to explore the new site and all of our available properties here, where you will be able to do all of your searches by type of property, area, but also now by keywords or even directly by the property’s reference number.”

You may always contact them via their contact form, as well as through their social media accounts or by phone at +256 702505266.

How to Draw in Repeat Customers

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What’s better than a customer? The same customer coming to visit your store again and again. Repeat customers are a goldmine for retailers and other businesses because they’re far more likely to spend higher amounts of money once they trust your company. They’re also a great source for word of mouth that can help you bring new faces through your doors. 

A recent study shows that return customers spend almost double what new customers do, so attracting them can be the difference between struggling and succeeding. While it may take more work to build a network of repeat customers, it’ll pay off in the long run. Here are five ways to attract this massive new revenue stream to your business. 

Provide Valuable Products or Services

This one should be easy – if your business isn’t providing something the customer wants or needs, you won’t succeed. Turning one-time customers into repeat customers centers around finding out what they want and providing it. Don’t be afraid to change up your business model if you keep hearing the same thing from your customers about what you should change. 

Before opening or making a big investment, try to find out exactly who your likely customer is. If you have competition in the area that’s succeeding, look for what their most popular products or services are. It’s also important to have an accessible array of goods and services, so there’s something for all levels of spenders in your business. 

Build a Loyalty Program

What’s the best way to turn a one-time customer into a repeat customer? Give them a reason to come back. This is why loyalty programs are increasingly popular – programs that incentivize your customers to come back in exchange for opportunities or access to new features of the business that they can only get through repeat business.

This is a great way to show appreciation to your loyal customers, and what form it takes will vary per business. Some popular choices include special discounts, early access to sales or new products and services, free offerings after a number of visits or amounts spent, or online-only deals offered through an app or mailing list. 

Offer Excellent Customer Service

While your products and services are the keys to long-lasting success, they’re not the only thing that can make or break a business. How you interact with your customers can easily sour someone on a product they like – or give them a positive memory that goes far beyond a purchase and makes them consider you an essential part of your day. 

When a customer has a complaint, it can be worth fixing it even it if costs you money to preserve that relationship. This goes even more so when it’s a “high roller” customer with a history of spending a good deal of money at the business. It’s worth investing in CRM software to keep track of your customers and their spending profiles, so you know which customer relationships to prioritize and you have your information in an easy-to-access format. 

Share Updates and News

One of the best ways to hold on to repeat customers is to encourage them to keep tabs on you. Add as many of them as you can to your email list and update them on new sales and products. Not only will this encourage them to come back in, but keeping your brand logo and name in their minds regularly will give you a bigger impact. 

You’ll want to have a strong social media profile as well because these public pages are the easiest way to stay in people’s minds even if they’re not subscribed to your email list. Twitter, Facebook, and Instagram have an audience of billions, and the odds are good your most loyal customers will be on there regularly. 

Use Personal Communication

A personal touch can make a bit difference in making people want to come back, even if they have to travel a little further. Make sure that no matter the form of communication – in-person, email, phone, or online – your customer feels like they’re dealing with someone who values them. 

Many companies today cut corners by having text-bots respond to their most common questions and complaints. While this is an acceptable method for larger companies, smaller companies trying to build brand loyalty will benefit from having a real person responding to their customers at all times. 

Build Your Brand

Getting people in the door is important, but getting them to come back is even more so. Your company excels when you turn your customers into your biggest boosters. That personal touch will make all the difference.

How Apple services enriched peoples’ lives throughout 2021

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In 2021, Apple’s services helped deliver innovative apps, powerful content, and transformative experiences that enrich users’ lives around the world in more ways than ever before.Apple Fitness+ coached users to stretch, lift, lunge, and meditate their way to healthier days; Apple News kept them informed of pivotal developments in the news and culture; and users started to reexplore the world using the beautiful new Apple Maps. Dozens of groundbreaking originals from Apple TV+ were streamed with family and friends near and afar using SharePlay; hundreds of fun, new and classic games were played on Apple Arcade; and millions of apps were downloaded from the App Store, unlocking powerful ways to communicate, collaborate, and connect. Podcasts like “The Midnight Miracle” and “We Can Do Hard Things” uplifted listeners, books like “The Least of Us” and “The Love Hypothesis” moved readers, and when the sun set at the end of each week, and the Work Focus switched off, it was time to celebrate with the Apple Music Award-winning… “ladies and gentlemen, The Weeknd.”“Apple’s world-class portfolio of services proved essential in 2021, as people worldwide sought new ways to keep entertained, informed, connected, and inspired,” said Eddy Cue, Apple’s senior vice president of Services. “With over 745 million paid subscriptions, Apple continues to connect the world’s developers, artists, and storytellers with users across more than a billion devices, delivering powerful tools, content, and experiences that enrich their lives in profound ways every day.”Now it’s time to reflect on the best of 2021 and look ahead to some of the great new games, music, movies, TV shows, workouts, stories, podcasts, books, guides, and other experiences that await customers in 2022.

App Store’s Today tab on iPhone 13 Pro.

Apps and games have become the essential source for the world’s most innovative and timely entertainment. The efforts, innovation, and creativity of the developers who leverage Apple technology to build these incredible experiences, coupled with the power of the App Store’s global platform to connect businesses of all sizes with over 600 million people each week across 175 countries, has led to developers selling digital goods and services earning more than $260 billion since the App Store launched in 2008. This significant number sets a new yearly record for App Store developer earnings while representing just a small fraction of the overall commerce the App Store facilitates, serving as one meaningful marker of how the ecosystem continues to create opportunities and drive economic expansion for entrepreneurs around the world. This holiday season alone, App Store customers spent more than ever before between Christmas Eve and New Year’s Eve, driving double-digit growth from last year.2021 brought a slate of blockbuster launches to the App Store, with the world’s leading entertainment companies choosing to premiere marquee movies like “Black Widow” from Disney+ and “Space Jam: A New Legacy” from HBO Max in-app on the same day as their theatrical release. And in October, the App Store launched In-App Events, timely events within apps and games such as game competitions, movie premieres, livestreamed experiences, and more. Standout moments from just the last few months included in-game events like “The Champions Have Arrived!” in “Clash Royale,” “Space Tour” in “Mario Kart Tour,” and “Pokémon GO Halloween Mischief” in “Pokémon GO,” while popular events such as TikTok’s “Stranger Things Watch Party” and ESPN’s “Man in the Arena: Tom Brady” drew in-app crowds.Whether through games that exploded onto the scene to become global sensations like “Royal Match” from Istanbul’s Dream Games, or social apps like Clubhouse, which opened up fascinating conversations to everyone this summer, many of the year’s most popular apps and games found new and creative ways to bring people everywhere together. Apps like Bumble and EatOkra were recently honored among the 2021 App Store Awards winners for delivering best-in-class app experiences, embodying the year’s trend of connection.Lists of the year’s most downloaded apps and games are available on the App Store.

“The Oregon Trail” from Apple Arcade on iPad Pro.

Last year, Apple Arcade’s award-winning library of games saw its biggest expansion yet, now offering players of all ages over 200 premium, family-friendly games, including brand new releases from the world’s best developers, award-winning titles, and beloved favorites from the App Store — all without ads or in-app purchases.Now, subscribers can enjoy original games like “Sneaky Sasquatch,” “NBA 2K22 Arcade Edition,” “The Oregon Trail,” and the recently released “LEGO Star Wars: Castaways” and “Disney Melee Mania.” Players can also jump into award-winning titles like “Monument Valley,” “Mini Metro,” and “Galaga Wars,” and revisit timeless classics such as “Solitaire by MobilityWare” and “Good Sudoku by Zach Gage.”Apple Arcade games support Apple’s high user privacy standards, and can be shared with up to five family members using Family Sharing with just one all-inclusive subscription. This year, players can look forward to the release of new, highly anticipated games, including “Nickelodeon Extreme Tennis,” and enjoy new content updates added weekly.

Apple Music’s spatial audio section on iPad Pro.

2021 was a year of innovation for Apple Music, providing subscribers with remarkable new releases, original content, and product features that transformed the experience of discovering and enjoying music from all over the world. Apple Music offers listeners one of the largest music catalogs ever, now featuring over 90 million songs all available in lossless audio, so that fans can hear music the way artists created it. Spatial audio with Dolby Atmos and support for dynamic head tracking have ushered in the next generation of sound, providing artists the ability to deliver immersive audio experiences with exceptional clarity, while bringing listeners deeper into their all-time and new favorite songs.New features including autoplay, lyrics share, city charts, motion cover art, enhanced search, Shared with You, and the redesigned Listen Now tab make the experience of discovering music a delight, while Apple Music TV on the Apple TV app, Apple Music in Apple News, and support for Apple Music across FaceTime with SharePlay, Apple Fitness+, and Memories in Photos extend the experience across the Apple ecosystem.

Apple Music’s Listen Now section on MacBook Air.

Apple Music Radio — which includes Apple Music 1, Apple Music Hits, and Apple Music Country — delivers an award-winning music listening and discovery experience to tens of millions of subscribers worldwide, with exclusive radio shows from the most beloved artists and well-respected hosts in the business. Throughout last year, Apple Music Radio hosts connected with the world’s biggest superstars — including ABBA, Adele, Brandi Carlile, BTS, Coldplay, Kacey Musgraves, Lil Nas X, Lizzo, Megan Thee Stallion, Metallica, Mick Jagger, Neil Young, and Silk Sonic — for in-depth interviews and global exclusives. Apple Music also hosted a series of culture-moving livestreams, including Kanye West’s “Donda” release streams; “Rap Life Live” with Moneybagg Yo, Saweetie, and Lil Durk; and the expanded Apple Music Awards featuring The Weeknd, Olivia Rodrigo, H.E.R., Wizkid, Scriptonite, Aya Nakamura, RIN, and OFFICIAL HIGE DANDISM, helping fans stay connected to these history-making moments in music across the globe.Last year, millions of people asked Siri to play music and, last month, Apple Music launched the Voice Plan, a new subscription tier powered by Siri. The Apple Music Voice Plan offers subscribers access to Apple Music’s entire catalog — including tens of thousands of new mood and activity playlists, personalized mixes, genre stations, and the award-winning Apple Music Radio — through a simple user interface for just $4.99 per month.

HomePod mini, iPhone 13 Pro, and AirPods 3 integrated with Apple Music Voice Plan.

In a first for music streaming, and as part of Apple’s ongoing mission to support the global artist community, Apple Music leveraged Shazam’s unmatched technology to identify the creators featured in the thousands of popular DJ mixes available on the service so that they can be compensated for their contributions. Apple Music also launched support for record label pages to help listeners find more great music from those behind the artists they already enjoy. Later this year, listeners can look forward to even more global premieres, exclusives, in-depth interviews, livestreams, DJ mixes, and the world’s best streaming experience for classical music with the most beloved features of Primephonic, plus even better browsing and search capabilities, detailed displays of classical music metadata, and much more.

In just two years, Apple TV+ has made streaming history by achieving major milestones in a short span of time. Apple TV+ has been honored with 763 award nominations and 190 wins, including Academy Award and BAFTA Award nominations, 12 Primetime Emmy Award wins across major program categories, Daytime Emmy Awards, SAG Awards, NAACP Image Awards, Peabody Awards, AFI Awards, Critics Choice Awards, Critics Choice Documentary Awards, Kidscreen Awards, and many more.New Apple Original series and films captivated audiences around the world with culture-moving programs such as “Ted Lasso,” which continues to break records and recently became the most nominated freshman comedy in Emmy Award history, landing four Emmys, including Outstanding Comedy Series. Celebrated new Apple Original Films “The Tragedy of Macbeth,” “CODA,” “Swan Song,” “Finch,” and “The Velvet Underground” continue to draw buzz and acclaim with film critics groups, as well as global audiences. Last year, Apple TV+ premiered gripping new original series, including “The Shrink Next Door,” “Invasion,” “Swagger,” “The Mosquito Coast,” “Physical,” “Foundation,” “Schmigadoon!,” “Mr. Corman,” “The Problem with Jon Stewart,” the service’s first bilingual series “Acapulco,” and its first Korean-language Original “Dr. Brain.” This year, subscribers will be able to enjoy even more highly anticipated Apple Originals from internationally renowned storytellers, including “WeCrashed,” “The Afterparty,” “Fraggle Rock: Back to the Rock,” “Severance,” and “Suspicion,” as well as new seasons of returning favorites such as “Servant,” “Mythic Quest,” “Ted Lasso,” “Physical,” “Truth Be Told,” and “The Morning Show.”All Apple Original series and films are available on the Apple TV app, accessible from over a billion devices, including popular smart TVs from LG, Panasonic, Samsung, Sony, TCL, VIZIO, and others; Amazon Fire TV and Roku devices; and PlayStation and Xbox gaming consoles. The Apple TV app launched on Android TV, Chromecast with Google TV, Sky Q set-top boxes, and Sky Glass TVs last year, and will soon launch on Comcast Xfinity set-top boxes. The Apple TV app also offers viewers a personalized guide to their favorite TV show, sports, and films across other popular streaming services, channels, and pay TV providers. New features, including For All of You, SharePlay, and the Store tab, now make it easier to find personalized recommendations, watch with friends and family, and buy, rent, or stream favorites all in one place.The next generation Apple TV4K, which launched last spring with the all-new Siri Remote, offers customers the best way to enjoy Apple Originals from Apple TV+ and more using the Apple TV app. Apple TV 4K and Siri Remote are available in 24 countries and regions, including Belgium, Hong Kong, and Russia, allowing even more users to interact with Siri in their native language. And, for the first time, customers in South Korea can enjoy Apple TV 4K, the Apple TV app, and Apple TV+ through SK Broadband.

Three Apple Watch Series 7 devices with Time to Run episodes from London, Brooklyn, and Miami Beach.

As the new year begins, Apple Fitness+ continues to motivate people around the world to close their rings and live a healthier day, both mentally and physically. Today, Fitness+ introduced Time to Run, an audio running experience designed to help users become more consistent and better runners, featuring popular running routes in select major cities; and Collections, a curated series of workouts and meditations from the Fitness+ library organized to help users reach a goal. Fitness+ also introduced the third season of Time to Walk, featuring guests such as award-winning actor Rebel Wilson, advocate and minister Bernice A. King, and actor and comedian Hasan Minhaj. Fitness+ will also introduce new Artist Spotlight workouts featuring music from Ed Sheeran, Pharrell Williams, Shakira, and the Beatles.Every day, users share inspirational stories on how their lives have been changed by Fitness+. Since launching just over a year ago, Fitness+ has expanded its library to feature almost 2,000 studio-style sessions, the largest library of workout content in 4K Ultra High Definition, covering 11 different workout types — including HIIT, Strength, Core, Yoga, Pilates, Dance, Cycling, Rowing, Treadmill (for running and walking), and Mindful Cooldown — with new content added each week. This past year, Fitness+ also introduced guided meditation, a simple way to practice mindfulness anytime, anywhere and improve overall well-being. Workouts and meditations are led by an inclusive and welcoming team of trainers, which continues to expand as the service grows.

A selection of Collections from Fitness+ on iPhone 13 Pro, iPad Pro, and a smart TV.

Fitness+ also motivated users with Time to Walk, the inspiring audio experience on Apple Watch, with 42 guests to date including Prince William, Dolly Parton, Anthony Joshua, Randall Park, Camila Cabello, Kurt Fearnley, Naomi Campbell, Bebe Rexha, Dr. Sanjay Gupta, and more. Fitness+ also introduced custom content designed to help users get started, make progress, or navigate through a season in their life including Workouts for Beginners, Workouts for Older Adults, Workouts for Pregnancy, Meditations for Beginners, and Get Ready for Snow Season, as well as workouts with one of the most sought-after fitness experts, Jeannette Jenkins, to help users mix up their fitness routine and stay motivated. Acknowledging the power of music, the service also launched an Artist Spotlight series featuring playlists by artists such as Alicia Keys, the Beatles, Billie Eilish, Calvin Harris, Jennifer Lopez, Keith Urban, and Shakira. In the same year, Fitness+ introduced new ways to work out or meditate together with SharePlay and expanded to 15 new countries, broadening its global footprint to reach more people around the world.Fitness+ helps users train their body and mind with a one-of-a-kind personalized and engaging experience that can be done anytime, anywhere; intelligently incorporates workout metrics from Apple Watch right on the screen; and motivates users from start to finish with music from today’s top artists. When browsing for a workout, Fitness+ also makes personalized recommendations based on a user’s workout history so that no matter what their fitness level is, it is easy to find a workout with More of What You Do and Try Something New. With new content, more trainers, and greater availability worldwide, it’s easier than ever to get started with Fitness+, and in 2022, there is even more to come.

Apple News app’s local news for Charlotte, Washington, D.C., and Miami on iPhone 13 Pro.

Apple News 

continues to be the number one news app in all markets where it is available. Last year, Apple News launched local news experiences in six additional cities — Charlotte, Miami, Sacramento, San Antonio, San Diego, and Washington, D.C. — and introduced the extremely popular “Read Local” collection that encourages a national audience to engage with the best stories from local publications every week. Each weekday morning, Apple News Today continues to take listeners inside the most fascinating stories in the news, and how the world’s best journalists are covering them. And each Saturday, with the new “In Conversation” audio series, Apple News presents insightful interviews with the journalists who are covering some of the best stories available in the app. Last year, Apple News+ subscribers also enjoyed hundreds of new professionally narrated audio stories from outlets such as The New Yorker, People, and National Geographic, and there are many more great stories on the way this year.

Apple Arcade on iPad Pro, Apple Fitness+ on iPhone 13 Pro, and Apple TV+ on MacBook Air.

Apple One 

is the easiest way for customers to enjoy many of their favorite Apple services — Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud+ — with one simple subscription at a great monthly price. Apple One subscribers can choose from a range of plans to unlock instant access to the best entertainment, news, games, and fitness experiences, plus storage to back up photos, files, app data, and more across their devices. Apple One Individual and Apple One Family are available in over 100 countries and regions, while Apple One Premier is now available in over 20 countries and regions after expanding to 17 new markets last year, including Austria, France, Germany, Malaysia, Portugal, and the United Arab Emirates. With Family Sharing, Apple One Family and Apple One Premier subscribers can share access to each service among up to five family members.

2021 was the year that podcasts became an undeniable global phenomenon. Listeners around the world now tune in to millions of shows every minute to be entertained, stay informed, connect with their communities, and learn something new. Last year, Apple Podcasts launched the biggest updates since its debut and lead the next chapter of podcasting with Apple Podcasts Subscriptions, providing listeners simple and meaningful ways to discover, enjoy, and support the world’s best podcasts.With redesigned show pages that showcase creators’ beautiful artwork; clearer controls for following, downloading, queuing, and saving podcasts; and the Smart Play button, which automatically presents the best episode to play next, Apple Podcasts makes browsing and playing shows from the world’s catalog of record a delight. Curated groups of shows called channels; enhanced recommendations in the Listen Now tab; new, editorially curated collections featured in Browse each week; and Shared with You, which displays podcasts shared over Messages directly in the Apple Podcasts app, come together to offer listeners the easiest way to find their next favorite show.With Apple Podcasts Subscriptions, listeners can now become subscribers to shows and channels instantly and right from where they listen, unlocking premium content and additional benefits — including early access, extra episodes, and ad-free listening — all while supporting their favorite creators. Subscribers on Apple Podcasts have been treated to the best experiences for many of last year’s top shows, including exclusive access to Luminary’s “The Midnight Miracle”; early and ad-free access to “Smartless” with Jason Bateman, Sean Hayes, and Will Arnett through Wondery+; realtime dispatches from the Elizabeth Holmes trial on “Bad Blood: The Final Chapter”; and bonus episodes from Tortoise Media’s popular investigative series, “Sweet Bobby.”Listeners can look forward to new shows and subscriptions from top creators throughout this year. This month’s launches include “Marvel’s Wastelanders: Black Widow”; NPR’s “The Limits with Jay Williams”; Luminary’s “The Roxanne Gay Agenda”; Univision’s first daily news podcast “Univision Reporta” with León Krauze; the next season of Campside Media’s popular investigative series “Chameleon”; and a six-part narrative series from National Geographic that follows explorer Tara Roberts and a team of Black scuba divers “Into The Depths,” as they unearth stories from the lost shipwrecks of the transatlantic slave trade. This week, Apple TV+ and AT WILL MEDIA will launch “Wild Things: Siegfried & Roy,” taking listeners behind the velvet curtain to reveal the behind-the-scenes story of the world’s most famous magical duo turned pop culture icons.

Search function in Apple Books on iPhone 13 Pro.
Audiobooks section in Apple Books on iPhone 13 Pro.

Apple Books is the best way to read and listen to books across Apple devices, with a library of over 8 million books and audiobooks, including a vast catalog of free titles, now serving more than 100 million users each month. Last year, Apple Books got even better with a redesigned app on macOS and enhanced search functionality on iOS, iPadOS, and macOS that includes recommendations and trends. Now, with the all-new Audiobook Store and $9.99 audiobooks collection, listeners can enjoy the world’s most popular and engaging audiobooks subscription-free across all of their Apple devices. It’s never been easier for readers and listeners to discover their next favorite title with new curated collections, including Audiobook of the Week and Romance of the Week, and First in Series Free promotions in Romance, Mysteries & Thrillers, and Sci-Fi & Fantasy. Readers can browse 2022’s most anticipated books across genres here.

Apple Card Family on Wallet using Family Sharing.

Throughout 2021, Apple Card delivered an award-winning experience for customers, and was recognized as the No. 1 Midsize Credit Card in J.D. Power’s U.S. Credit Card Satisfaction Study.1 Last year, Apple continued to bring transparency to the credit card industry with the introduction of Apple Card Family, offering customers the ability to share an Apple Card account with up to five people using Family Sharing and establish healthy financial habits together. Apple Card Family also allows two people to co-own an Apple Card, and share and merge their credit lines while building credit together equally.Apple Pay provided even more customers with a secure and easy way to pay in-store and online around the world after expanding to nine new markets in 2021, including Colombia, Israel, and Mexico. Today, Apple Pay is available in nearly 60 countries and regions, and works with nearly 9,000 bank partners worldwide.Apple also continues to deliver on its vision of replacing customers’ physical wallets with Wallet, an easy-to-use and secure digital wallet. Wallet helped customers access important information about their health in 2021, with the ability to add and view verifiable COVID-19 vaccination cards, and in Australia, health insurance cards. Digital tickets in Wallet helped venues and their guests create safe, contactless experiences, and last year, customers used 30 million NFC tickets in Wallet for events across music, sports, theater, and more across the US and Canada. The ability for customers to simply tap their iPhone or Apple Watch to pay and ride transit is now available in more than 200 cities across the globe after recently debuting in China (Nanchang and Foshan), Russia (Kazan), and Sweden (Malmo), as well as in San Francisco with the Clipper card. Student IDs in Wallet helped university students in the US and Canada safely and securely get around campus. And for travelers, Apple rolled out the first hotel room keys at select Hyatt properties in the US while also unlocking magical moments for Walt Disney World visitors with Disney MagicMobile passes in Wallet. Users can look forward to support for home keys and corporate badges, as well as state IDs and driver’s licenses, this year.

3D map of Statue of Liberty in Maps on iPhone 13 Pro.
Enhanced navigation in Maps on iPhone 13 Pro.
Maps’ step-by-step walking guidance in augmented reality on iPhone 13 Pro.

Apple Maps 

received its biggest update ever last year with a three-dimensional city experience that features more realistic and colorful details, driving routes with better navigation, immersive walking directions shown in augmented reality, and much more.The new visually stunning 3D map showcases unprecedented detail for neighborhoods and commercial districts, elevation details across a city, custom-designed landmarks, and a beautiful nighttime mode with a moonlit glow that activates at dusk. The detailed city experience is available for iPhone and CarPlay users in London, Los Angeles, New York City, Philadelphia, San Diego, San Francisco, and Washington, D.C., and will be available in Montreal, Toronto, and Vancouver this year.Maps also introduced an enhanced navigation experience with additional road details that help drivers navigate through cities more easily and safely; powerful transit updates that allow users to pin their favorite lines in Maps, and receive notifications on iPhone or Apple Watch when it’s time to disembark a selected route; and step-by-step walking guidance in augmented reality.With faster, more accurate navigation and comprehensive views of roads, buildings, parks, airports, and malls, Maps makes it easier and more enjoyable to map out any journey across iPhone, iPad, Mac, or while in the car with CarPlay. The new map, built from the ground up, continues to roll out to more countries and regions. Last year, the new map expanded beyond Canada, Ireland, Japan, the United Kingdom, and the United States to include Australia, Italy, Portugal, and Spain.Curated Guides in Maps make it easy to discover the amazing things to see and do in cities, and in 2021, new Guides were added from trusted resources like Thrillist, the Smithsonian Institution, and FATMAP. Now Maps features Guides from more than 100 trusted resources, so users can check out what authors like Bryant Terry and María Amparo Escandón recommend in their favorite cities, what Atlas Obscura suggests for “The World’s Most Interesting Restaurants,” or what Culture Trip suggests for “Beautiful Hidden Beaches of the World.”

The iCloud+ Hide My Email feature on iPad Pro.

iCloud has always kept a customer’s important information like photos, documents, app data, and notes safe, up to date, and accessible across their devices. The introduction of iCloud+, a new paid subscription, combines everything customers love about iCloud with powerful new features for paid subscribers, all for the same low prices.2 Features of iCloud+ include iCloud Private Relay, an innovative new service that protects privacy online; Hide My Email, an easy way to create a unique, random email address that forwards to a personal inbox; expanded HomeKit Secure Video recording so customers can set up all the cameras they need to keep an eye on their home; and Custom Email Domain, so customers can personalize their iCloud email address. All plans can be shared with people in the same Family Sharing group, so everyone can enjoy the new features, storage, and elevated experience that comes with iCloud+.

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