On the 27th day of February 2022, MTN Uganda’s parent company MTN (from South Africa) has announced that MTN will be unveiling a new logo for itself moving away from the traditional white, yellow, blue and red colors and designs in its logo, to a plain black and yellow logo, in what the company has described to be part of the MTN Group Ambition 2025.
According to a statement on the company’s website, the new logo design is “a new look that is aligned with our strategic intent to provide digital solutions to support Africa’s progress” that has been underpinned by a consistent and striking brand.
The rebrand is promoted under the campaign called “Doing breaks boundaries”. While the branding is for the MTN group, this will affect all MTN subsidiaries on the continent including MTN Uganda that will experience the transformation.
MTN is a telecommunication company, however, with the rebrand, it is anticipated that the company will change its focus of business to being a technology company, something that will evidently impact its business on the globe, and specifically on the continent.