Facebook rebrands, to be called “Meta”.

Facebook rebrands as Meta. Courtesy Facebook/via REUTERS

Facebook Inc, the parent company of Facebook, Instagram and WhatsApp, has announced plans that it is changing its Company name Meta, in what the company’s founder Mark Zuckerberg has called “the next chapter for our company”.

According to a “Founder’s Letter, 2021”, a statement from Zuckerberg published on the company website, Facebook had been “desktop to web to mobile”, “text to photos to videos”, but with the company under the name Meta will be “more immersive – an embodied internet where you’re in the experience, not just looking at it”. It will be the “metaverse”, touching every product that the company builds.

Metaverse has been loosely defined as a “shared virtual world environments which people can access via the internet”, “digital spaces which are made more lifelike by the use of virtual reality (VR) or augmented reality (AR)” , an ambitious protect that Facebook is trying to build for itself. The change of Facebook to Meta is a reflection of the company’s intention for a full virtual reality – based world.

In Facebook’s metaverse, company promises that users would be “able to do almost anything (they) can imagine – get together with friends and family, work, learn, play, shop, create”, and completely new experiences for the users, with the capacity to teleport, be at office without a commute, at a concert, cutdown on traffic and reduce carbon footprint.

“To reflect who we are and the future we hope to build, I’m proud to share that our company is now Meta.”