What Is Video Selling? How To Make Compelling Videos?

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If you’re trying to learn a new song on the guitar, or if you’re trying to learn how to cook a new dish, chances are you will refer to a video online. This is because videos have become one of the most popular ways through which you can learn new things due to their interactive and engaging nature. 

People throughout the world watch videos for several different reasons. Apart from watching videos people all over the world also make videos on various topics for people to watch. 

Brands and businesses also have jumped on this bandwagon of making videos to promote themselves and their products, which is a very smart thing to do because people all over the world watch videos. You should know that YouTube has 2 billion monthly users, with this kind of numbers it is wise for brands or just about anyone to use the concept of video selling

This means you use video to make money by promoting your content, or in some cases sell videos to clients (this happens only if you’re a professional videographer or if you’re a professional in the field of animation or graphic designing).

But why do people want to use videos?

As mentioned above, videos are interactive and engaging, they can be pf great help when it comes to attracting new audiences. Around 82% of the websites that people view has a video on their page, according to a report by Oracle. In another study, it was found that customers preferred the help of videos to make decisions and for marketers, around 88% of them were happy with the ROI (return on investment) that the videos got them. 

Videos have the power of appealing to people in a way that other forms of content do not have. 

A combined study by Google and The National Association of Realtors found that there was a 40% increase in inquiries from buyers from listings that had videos. 

This is exactly why you should also start leveraging the power of videos if you haven’t already. Moreover, you should get good at the art of selling videos. 

There are multiple topics on which you can make videos, the best part is that people all over the world will watch it, enjoy it, and also benefit from it. Moreover, there are several kinds of videos you can make, listed below are some examples

  • Online tutorials
  • Online courses 
  • Workout videos
  • Product demonstration videos
  • Case study videos
  • Product reveal videos
  • News videos
  • Entertainment videos
  • Unboxing videos of various different products
  • Review videos

There are several more types of videos that you can make. The topics on which videos can be made are endless. When you do make videos you can also pair them up with different types of products.

For instance, if you’re a musician you can make videos on how to learn various different scales or music theory and pair them up with backing tracks and jam tracks. If you visit any social media pages of established musicians you can see them doing the same to monetize their videos and also to gain more audience and popularity.

Making Compelling Video Content

Before you dive into the concept of video for sales, you should know how to make videos. 

The very first thing you should do is find your niche, this means you should identify your target demographic. In simple terms, you should decide on what kind of video content you want to create and to whom you want to sell it. 

Begin by doing market research on the topic you want to make videos on, this will help you understand the kind of demand there is for that topic and you should also look at other video content creator in the same field, this will further help you understand how they make their videos, how they gain an audience, and how they make money from it. 

Once you have done your research, you should concentrate on creating compelling video content, you can use almost any smartphone nowadays to shoot your videos, as most of the smartphones come with an in-built camera which is of good quality, but investing in professional video filming equipment is a good idea. You should purchase a tripod and a gimbal to ensure your videos look stable. You should also invest in good audio recording equipment, bad audio can steer your viewers away from your video. You can purchase all of these equipment online at affordable prices. 

Once your shooting equipment ready, concentrate on creating a storyboard before shooting videos, this is basically planning your video content. Creating a storyboard means writing down what you want in the video, this helps you with shooting the video. 

Another important factor when it comes to making videos is the lighting, ensuring good lighting in your videos is extremely crucial, to ensure good lighting you should invest in a lighting kit or you can also make a DIY (do it yourself) lighting kit at home, you can find several tutorials on the same on the internet (another great example of video selling/marketing). 


These are some of the things you should know before you start making and selling your videos. Though there are many more things that you will learn in the process, this is more than enough to get you started. So make sure you use all these tips to your advantage and create good video content.