Searching for CRM on the internet will give you many options to choose from. Most of these CRM Softwares are based on the fundamental principle of tracking contacts, customer data, missed opportunities and orders. This will work for a business that doesn’t have special needs. But imagine this – if everyone is using CRM based on the same principle able to perform the same thing, what competitive edge do you have? None. This is where you need a custom CRM system. You need a CRM system that grows with your business, is customizable and is tailor-made to suit your needs. A CRM should actualize your vision for your business and should not be an off-the-shelf product that any of your competitors can get their hands on.
Why Custom CRM software?
There are services out there that advertise themselves as being the one-stop pre-packaged CRM solution. They might include everything you need at a reasonable price, but they might just lack one or two features that can help you get an advantage over your competitors. As explained earlier, your competitors can always buy the pre-packaged CRM available for sale. The only way to have an advantage here is to have your CRM that actualizes your own vision for business growth.
Pre-packaged CRMs that are readily available in the market are packaged with a lot of unnecessary tools and features that your business might not need. These extra features and tools increase complexity. This increased complexity costs your business in terms of both money as well as time. Imagine you want a simple CRM system that handles your lead generation and customer data management activities but the CRM that is available is loaded with cumbersome and clunky modules like – marketing automation, social media integrations, etc. Now it is you and your team’s duty to figure out how to get rid of the fluff and implement the system in such a way that saves you the most money and makes you more productive. This takes more time and effort by your team to learn how to use the software for their purpose without being distracted by other modules. This can really cut your sales team’s productivity. With a custom built CRM software, you get exactly what you need without any unnecessary and clunky software additions. Since the CRM is designed as per your workflow and vision, it is easier to implement in your business routine. Your team finds it easy to work with as the CRM is designed with their requirements and workflow in mind.
Custom CRMs will put you in total control – One of the biggest disadvantages of pre-packaged CRM software is that they are built around someone else’s workflow. And if you want to use it, you will have to change your business’s workflow and re-learn the way you handle your business and customer data. With a custom CRM software developed for your business, you don’t need to reinvent how your business work. You can stick to your business process that you have perfected after years of trial and error. With a custom CRM solution, you can effectively decide how to log data into the software and how it can be later fetched and used by your business to perform a robust service to your customers.
Is Custom CRM worth the cost?
Putting it tersely, ‘absolutely.’ Most people think that a bespoke CRM solution for their business is going to be costly. While there are others who think that taking their business online would involve huge cost and would be prohibitive to the business growth. But the fact of the matter is that this is not the case. If done properly, custom CRM solutions can start providing ROI almost immediately. You can, in fact, boost your business almost immediately by implementing a CRM.
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