Previously Twitter only showed Promoted Accounts besides the tweet feed on the left or within tweets in the tweet feed of the mobile app.

However, in a move to increase its monetization, Twitter will now show Promoted Accounts in the search results for an account and the promoted accounts appear first.

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This will see advertisers spending to get more followers and this will definitely increase the spending by brands so as to get more reach and Twitter will definitely get a wider smile on the way to the bank.

Source: Twitter Blog