How to Raise Money for a Political Campaign


A politician can have great ideas and be well equipped to lead, but if they can’t amass a significant war chest, they just won’t be part of the discussion. This is the harsh truth about politics. No matter how good a candidate is, it’s the money backing them that puts them in a position to get elected. So, if you’re an aspiring politician and you want to be elected into public office, you will need to learn how to raise funds first and foremost. Let’s take a look at a few ways to raise money for a political campaign.

Build Your Online Presence

Campaigns are won and lost online these days, and, unless you build your online presence and know how to reach people online, you don’t stand much of a chance.

To begin with, you need to have a solid website. It has to look professional and present you in the best light possible. It should also contain different types of content. It’s a good idea to consider placing a greeting video on your home page so people can tell what you are about fast.

Your donation page needs to be expertly crafted too as it will be one of your most indispensable tools for raising funds. It has to be clear with an easy-to-find donation button. You also need to give people multiple options for donating money. 

Have a system in place to gather people’s emails as well and make sure that you get their consent to send them messages through email, physical mail, and SMS. This brings us to our next point.

Use SMS Marketing

SMS marketing is one of the most powerful tools a political campaign can use. SMS marketing allows you to deliver your message right in front of the eyes of your constituents at a time when they are the most attentive. 

People rely on their smartphones more than ever, and it’s estimated that the average American spends over five hours per day looking at their phones. This means that you need to get on their screens to get their attention.

Start looking for a good SMS platform that will allow you to craft elaborate well-segmented campaigns. Here, we suggest you check out Tatango’s political campaign SMS marketing platform. Tatango is also a great resource if you want to know the ins and outs of using political campaign SMS properly, so visit their website to find out more.

Organize Events

Events where you get to give back and connect with the community genuinely while providing entertainment are among the best ways to both get funds and let people know who you are as a candidate. You could hold rallies, but small events like community picnics can be a great way to build grassroots support and a loyal donor base.


The above are only a few ways that you can get donations for a political campaign. They are all very efficient, however, and could get you the bulk of your donations, so consider using them in combination with other tactics.