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During the 21st century, one of the most significant changes has come from the rise of the Internet and other forms of technology. The world has been changed by technological advancement, as the Internet has completely revolutionized a myriad of facets within our civilization. The rise and subsequent mass adoption of technology in our world has been impactful, but one of the most affected aspects of our world has been the economy. Our economy has been immensely altered by the adoption of technology, as many old practices have changed as well as many new ones being formed. One of the most impressionable changes has been the rise of the ecommerce industry. Ecommerce has become one of the largest industries in 2020 with over 3 trillion dollars in sales in 2019! The way that this field has become so profitable is that top ecommerce sellers know to utilize the best tools to build lucrative enterprises. While there are many types of sellers that exist in today’s market, one quality that they all have in common is their use of ecommerce analytics. Ecommerce analytics are crucial for the success of any ecommerce store and learning about them for your company will prove to be incredibly advantageous. 

Using Google Analytics

There are a myriad of ecommerce tools that exist on the market, but one of the most important analytics programs you should be using for your store is Google Analytics. Google Analytics is a top ecommerce analytics tool, as its Enhanced Ecommerce feature is tailored specifically for ecommerce needs. Learning about how your site gains traffic is one of the main uses for Enhanced Ecommerce, and will ensure that your business has the ability to understand what is working for your enterprise as well as what is not. There are numerous stats that Enhanced Ecommerce can provide you, and some of the most important include customer acquisition, real-time reports, customer conversion rate, and more. 

Enhanced Ecommerce to Increase Sales

Once you understand your business and where your traffic is coming from, you will then be able to figure out what changes you need to make in order to get better sales. There are many different metrics, such as refund data, clicks on a product link, revenue and sales, impressions and clicks on an internal promotion, average product value, number of products sold, how many sessions it takes to convert a transaction, and much more. By understanding these different statistics, you will be able to see what aspects of your business model need to be changed. For example, you can increase marketing to certain demographics, decrease product inventory on something that is not selling well, and many other types of changes. Learning about how to fix your ecommerce store to improve sales is imperative for your success in ecommerce.

Final Thoughts

In order to have a top-tier ecommerce company, you will indubitably need to invest in ecommerce analytics. Utilizing Google Analytics’ Enhanced Ecommerce tool as well as many others will let you recognize what to change about your business model to make a more lucrative enterprise.