Click Fraud which is the practice of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host website or draining revenue from the advertiser.
Click fraud is a crime because each click accrues as a cost to the advertiser, even though the clicks are driven by people who have no interest in the advertised product or service. According to the Infographic Google lost over $1 billion due to click fraud now imagine what it would do to a small agency.
Here are some key insights into click fraud;
Infographic by Website Promoter