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Tim Cook to become Apple Executive Chairman as John Ternus takes over as CEO

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Apple has announced a major leadership transition that will see longtime CEO Tim Cook step into the role of executive chairman, with current senior vice president of Hardware Engineering John Ternus set to become the company’s next chief executive officer.

The change will take effect on September 1, 2026, following what Apple described as a long-term and carefully planned succession process approved unanimously by its board of directors.

Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover. In his new role as executive chairman, Cook will continue to support the company, particularly in areas such as global policy engagement and strategic guidance.

“It has been the greatest privilege of my life to be the CEO of Apple,” Cook said in a statement. “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity. I could not be more confident in his ability to lead Apple into the future.”

Ternus, who has spent nearly his entire career at Apple, said he is honored to take on the role and continue building on the company’s legacy.

“I am profoundly grateful for this opportunity to carry Apple’s mission forward,” he said. “Having worked under both Steve Jobs and Tim Cook, I am optimistic about what we can achieve in the years ahead.”

The leadership transition marks the end of a defining era under Cook, who took over as CEO in 2011. During his tenure, Apple’s market value grew from approximately $350 billion to around $4 trillion, while annual revenue nearly quadrupled to over $416 billion by 2025.

Cook oversaw the expansion of Apple’s product portfolio, including the launch of Apple Watch, AirPods, and Apple Vision Pro, as well as the rapid growth of its services business, which now generates more than $100 billion annually. He also led the company’s transition to Apple-designed silicon, significantly improving performance and efficiency across its devices.

Beyond financial growth, Cook reinforced Apple’s focus on privacy, accessibility, and environmental sustainability, helping reduce the company’s carbon footprint while expanding its global reach to more than 200 countries and territories.

Ternus brings more than two decades of experience at Apple. Since joining the company’s product design team in 2001, he has played a key role in the development of major product lines, including iPhone, iPad, Mac, and Apple Watch. He became vice president of Hardware Engineering in 2013 and joined Apple’s executive team in 2021.

He has been closely involved in some of Apple’s most recent hardware innovations, including the latest iPhone lineup and the introduction of MacBook Neo, a more affordable Mac designed to expand access to the company’s ecosystem.

Arthur Levinson, who has served as Apple’s non-executive chairman for the past 15 years, will transition to the role of lead independent director when Cook assumes his new position. Ternus will also join Apple’s board of directors as part of the transition.

Apple’s board said the move ensures continuity while positioning the company for its next phase of growth, particularly as it continues to invest in artificial intelligence, hardware innovation, and global expansion.

Anthropic launches Claude Design to help users create visuals using AI

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Anthropic has introduced Claude Design, a new experimental product that allows users to create visual content such as prototypes, presentations, one-pagers, and marketing materials using its Claude AI model.

The tool is designed to make visual creation more accessible, particularly for founders, product managers, and marketers who may not have a design background but need to quickly turn ideas into polished outputs.

With Claude Design, users simply describe what they want, and the system generates an initial visual. From there, users can refine the design through edits, comments, or additional prompts. For example, a user can request a mobile app interface with a specific look and feel, then adjust colors, typography, or layout through follow-up instructions.

Anthropic says the product is not intended to replace traditional design tools like Canva, but rather to complement them by helping users move from concept to visual draft more quickly. Once a design is created, users can export it as a PDF, presentation file, or shareable link, or transfer it into Canva for further editing and collaboration.

One of Claude Design’s key features is its ability to apply a company’s design system automatically. By accessing a team’s design files or codebase, the system can generate outputs that match existing brand styles, including colors, typography, and layout components. Teams can also maintain multiple design systems and refine them over time.

The platform supports a wide range of use cases. Designers can generate interactive prototypes, product managers can build wireframes, and marketing teams can create campaign visuals and presentations. The system also supports importing files such as documents, spreadsheets, and images, as well as capturing elements directly from websites to build more realistic designs.

Claude Design includes collaboration features that allow teams to share projects within their organization, leave comments, and edit designs together. Finished work can be exported in multiple formats or passed directly into development workflows using Anthropic’s coding tools.

The product is powered by Claude Opus 4.7 and is currently available in research preview for Claude Pro, Max, Team, and Enterprise users.

The launch highlights Anthropic’s continued push into enterprise and professional AI tools, as competition grows among companies building AI-powered productivity platforms. The company has recently expanded its offerings with agent-based tools and integrations aimed at automating complex workflows across teams.

Claude Design represents a step toward more integrated creative workflows, where AI not only assists with content generation but also plays a central role in visual design and product development.

Simplifi Networks And U.S. Embassy Uganda Host AI Forum For Ugandan Entrepreneurs And Businesses

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Simplifi Networks, in partnership with the U.S. Embassy Uganda and the Uganda ICT Association (ICTAU), today hosted a landmark half-day forum on artificial intelligence for Ugandan entrepreneurs and business leaders. 

The event, titled State of AI for Entrepreneurs and Ugandan Businesses, brought together participants from across the country at the National ICT Innovation Hub in Nakawa for a morning of expert-led discussion, practical insight, and forward-looking dialogue on the opportunities AI presents for Uganda’s economy.

The forum opened with an address by the U.S. Ambassador to Uganda, H.E. William W. Popp, followed by an in-depth presentation from internationally recognised AI and technology expert Vivek Mohindra, and a lively Q&A session moderated by Ken Stober, CEO of Simplifi Networks. The room reflected the breadth of AI’s relevance across Uganda’s economy, with entrepreneurs, business owners, technology professionals, and policymakers all in attendance.

A Present-Day Opportunity, Not a Future Possibility

Ambassador Popp set the tone for the morning with a clear message: the AI era is already here.

“AI is here, it is now, and it is already transforming economies around the world, including here in Uganda,” he said, noting that the United States has made AI leadership a national priority through sustained investments in innovation, infrastructure, and global partnerships.

The Ambassador also underscored the significance of the Uganda–U.S. partnership, framing it as a vehicle for unlocking real economic opportunity through trade, investment, and knowledge exchange.

ICT as the Engine of Uganda’s Growth Agenda

Grace Achire Labong, Director and Head of Stakeholders Engagement at the ICT Association of Uganda, reinforced the centrality of technology to Uganda’s development ambitions. She described ICT not as a standalone sector, but as a foundational enabler cutting across the country’s priority growth areas; Agriculture, Tourism, Minerals, and Services.

“ICT is not just a sector, it is an enabler that cuts across all others,” she said. “If we are to achieve our goal of tenfold economic growth, technology must be at the center of that transformation,” she added.

Achire also revealed that Uganda is already taking concrete steps toward structured AI adoption, with national frameworks and policy guidelines under development to guide the responsible and impactful deployment of emerging technologies.

The Global AI Landscape: Collaboration Over Competition

Drawing on a distinguished career spanning Dell Technologies, McKinsey & Company, Freescale Semiconductor, TPG Capital, and New Science Ventures, Vivek Mohindra challenged the audience to reframe how they think about AI, not as a single monolithic technology, but as a diverse ecosystem of tools suited to different challenges and contexts.

“There is no one AI system that is superior in all scenarios. The real question is: which AI works best for the problem you are trying to solve?” he said.

On the question of global competition, particularly from China, Mohindra urged stakeholders to shift focus from rivalry to readiness, specifically, preparing for the rise of agentic AI: systems capable of autonomous perception, decision-making, and action, which he described as the next major wave of technological transformation.

Data Governance and Responsible AI

A recurring theme throughout the discussions was the critical importance of data governance. As AI systems depend fundamentally on data, experts called on governments and organisations to be deliberate and rigorous about how data is collected, stored, and used.

“AI is fundamentally about data. We must be careful about where that data goes and how it is used,” Mohindra noted.

Speakers also called for balanced regulatory frameworks, ones designed to stimulate innovation while protecting consumers and upholding ethical standards.

Three Pillars for Unlocking AI’s Potential

Across the discussions, speakers converged on three areas requiring coordinated national action to fully realise AI’s transformative potential: infrastructure investment, including data centres and energy systems; workforce development to build an AI-ready talent base; and agile regulatory frameworks capable of keeping pace with rapid technological change. The United States, through institutions such as the International Development Finance Corporation and the Export-Import Bank, is already mobilising financial tools to support global technology partnerships in these areas.

Entrepreneurs and Youth at the Heart of Uganda’s Digital Future

The forum placed particular emphasis on the agency of Uganda’s entrepreneurs, ICT professionals, and young people in shaping the country’s AI trajectory.

“You are the ones who will build the applications, create companies, and generate jobs,” Ambassador Popp said, calling on Uganda’s next generation of innovators to step into an active role in building the country’s AI ecosystem.

Looking Ahead

The ICT Association of Uganda announced plans for its upcoming National ICT Summit in September, which will focus on leveraging technology to accelerate growth across priority sectors, deepening the national conversation on AI, policy, and digital transformation.

As the forum drew to a close, a clear consensus had emerged among speakers and participants alike: AI represents a generational opportunity for Uganda, but one that demands collaboration, strategic investment, and responsible governance to deliver inclusive and lasting impact. With strengthened Uganda–U.S. partnerships and growing local momentum, stakeholders left the morning session with a shared sense of optimism about the road ahead.

Uganda set to launch National IP Peering Exchange to boost internet speed and reduce costs

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Uganda is set to take a major step in strengthening its digital infrastructure with the launch of the National IP Peering Exchange (NIPX), a new internet exchange platform aimed at improving connectivity and reducing costs.

The initiative, led by the National Information Technology Authority Uganda (NITA-U) in partnership with the Ministry of ICT and National Guidance, will be officially launched on April 17 at Speke Resort Munyonyo.

The NIPX will serve as Uganda’s first neutral and open Internet Exchange Point, allowing Internet Service Providers, content platforms, government networks, and other digital players to exchange local internet traffic within the country instead of routing it through international networks.

This shift is expected to significantly improve performance and efficiency across Uganda’s internet ecosystem.

Officials say the new platform will reduce reliance on expensive international bandwidth, leading to lower operational costs for service providers. It will also improve internet speeds by reducing latency, while strengthening network resilience in the event of global connectivity disruptions.

Richard Obita, Director of Technical Services at NITA-U, said the impact of the exchange will be felt directly by everyday users.

“Instead of routing local traffic through expensive international carriers, networks can now interconnect directly within Uganda. This delivers faster user experience, reduced costs, and greater reliability,” he said. “For the ordinary Ugandan, this means smoother video calls, faster access to e-government services, improved online learning, and eventually more affordable data.”

The launch of NIPX is part of Uganda’s broader Digital Uganda Strategy and Vision 2040, which aims to position the country as a competitive digital economy while enhancing digital sovereignty and service delivery.

Industry stakeholders have also welcomed the move. Godfrey Sserwamukoko, Chairman of the Internet Service Providers Association of Uganda, said the exchange will create new efficiencies across the sector.

“The NIPX provides a neutral and open platform that can optimise local traffic exchange and reduce costs. We look forward to working with all stakeholders to maximise participation and deliver faster and more affordable internet services,” he said.

With internet usage continuing to grow across Uganda, the introduction of NIPX is expected to play a key role in supporting the country’s digital transformation and improving access to reliable, high-speed connectivity.

Google finally lets users change their Gmail addresses without creating a new account

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Google has introduced a long-awaited feature that allows users to change their Gmail addresses without having to create a new account, marking a significant shift in how its email platform works.

For years, Gmail users have been locked into the original email addresses they created, often during their early days online. Changing an address typically required setting up a new account and manually migrating emails, files, and services tied to the old one.

With the new update, users can now modify the part of their email address that appears before “@gmail.com” while keeping their existing account intact. The old address does not disappear. Instead, it becomes an alternate address that can still receive emails and be used to access Google services such as Drive, Maps, and YouTube.

Google began rolling out the feature gradually in late December and has now confirmed that it is fully available to all Google Account users in the United States.

The change is expected to simplify account management for users who want to update outdated or unprofessional email handles without losing their data or starting over.

However, there are some limitations. Users can only change their Gmail username once every 12 months. While it is possible to revert to the previous address as the primary account, frequent changes are not allowed.

To update a Gmail address, users can navigate to their Google Account settings, open the personal information section, and access the email settings. Eligible users will see an option to change their Google Account email, which leads to a new interface for selecting a new username.

The move reflects a broader trend among tech companies to offer more flexibility in identity management, particularly as users increasingly rely on a single account across multiple services and platforms.

If you want to change your username, here’s how to do it:

Open your Google Account Settings by tapping your profile picture or initial, then select “Manage your account.”

Go to “Personal info,” then tap “Email.”

If you’re in the U.S., you will see the option “Change Google Account Email.” Tap it and follow the steps to update your username.

NLGRB partners with online publishers to push responsible gaming in Uganda

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The National Lotteries and Gaming Regulatory Board (NLGRB) has partnered with the Online Media Publishers Association Uganda (OMPA-U) to promote responsible gaming and curb the growing risks associated with gambling, particularly among young people.

The collaboration was formalised during a stakeholder engagement held in Kampala, where both parties agreed to strengthen awareness campaigns and support the Board’s regulatory mandate through digital media platforms.

The initiative comes at a time when Uganda’s gaming sector is expanding rapidly, largely driven by mobile money services and increased internet access. Regulators say the shift toward digital platforms has made betting more accessible, but also heightened the risk of gambling-related harm.

Adrine Otunga, Manager Legal at NLGRB, said the partnership is aimed at driving behavioural change while also supporting policy development.

“We are strengthening our partnership with OMPA to not only drive positive mindset change but also to collaboratively shape and enhance policies that support responsible gaming across all platforms,” she said.

Data presented during the engagement highlights the scale of the issue. Online betting now accounts for 93 percent of gaming activity in Uganda, while a 2025 GeoPoll survey shows that 87 percent of Ugandans have placed bets and 57 percent of young people are actively engaged in gambling.

NLGRB spokesperson Jackie Kamakune said the Board is increasingly concerned about the social impact of these trends, especially among youth.

“The growth has been rapid and largely digital, which makes access easier but also increases vulnerability,” Kamakune said. “This partnership is about strengthening awareness and ensuring Ugandans are protected through responsible gaming.”

She added that the regulator is seeing a rise in cases of problem gambling, with issues such as addiction, debt, and mental health challenges becoming more prevalent.

“We are seeing growing cases of problem gambling, especially among the youth. Enforcement alone is not enough. We need sustained public education to promote safer choices,” she said.

OMPA-U, which brings together 31 online media platforms with a combined reach of over 12 million Ugandans, is expected to play a central role in delivering the awareness campaign.

Speaking at the engagement, OMPA-U President Giles Muhame said the association is ready to support the regulator using data-driven storytelling and digital content.

He emphasised the importance of correcting public misconceptions about gambling, particularly the belief that it can serve as a reliable source of income.

“Gaming must be understood as entertainment, not employment,” Muhame said. “If we don’t change that mindset, we risk normalising financial harm, especially among young people.”

The partnership comes amid rapid growth in the gaming sector. Betting turnover has surged from approximately Shs500 billion in the 2021/22 financial year to nearly Shs8 trillion by the end of 2024/25.

While the industry contributes to government revenue and employs more than 10,000 people, officials warn that the social costs are also rising.

Kamakune said the Board will continue enforcement efforts against illegal operators, but stressed that long-term impact will depend on collaboration with stakeholders, including the media.

“Responsible gaming is a shared responsibility,” she said. “By working together, we can build a well-informed gaming environment that protects Ugandans while supporting a regulated industry.”

Suno v5.5 update brings voice cloning, custom models, and deeper personalization to AI music creation

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Suno has rolled out version 5.5 of its AI music model, marking one of its most significant updates to date. While previous releases focused on improving sound quality and generating more natural vocals, this update shifts the focus toward user control and personalization.

The latest version introduces three key features: Voices, My Taste, and Custom Models, all designed to give creators more influence over how music is generated and performed.

One of the headline additions is Voices, a feature that allows users to train the AI using their own voice. Users can upload acapella recordings, full tracks, or record directly through a microphone. According to Suno, higher-quality recordings reduce the amount of training data needed. To address potential misuse, the platform requires users to record a verification phrase during setup, although concerns remain about whether advanced voice cloning tools could bypass such safeguards.

Once trained, the AI can replicate the user’s voice across new compositions or apply it to existing music, effectively allowing users to “sing” on tracks without recording new vocals.

Custom Models takes personalization further by allowing users to train the system on their own music catalog. Users must upload at least six songs to create a model that reflects their style. The trained model can then guide how Suno interprets prompts, helping generate music that aligns more closely with a user’s unique sound.

The third feature, My Taste, focuses on passive personalization. It tracks user behavior over time, including preferred genres, moods, and styles, and uses that data to influence future outputs. When generating music using Suno’s automated tools, the system applies these learned preferences to produce more relevant results.

Suno says My Taste will be available to all users, while Voices and Custom Models will be limited to Pro and Premier subscription tiers.

With v5.5, Suno is moving beyond basic AI music generation toward a more customized creative experience. By combining voice replication, style training, and behavioral learning, the platform is positioning itself as a more powerful tool for both casual creators and professional musicians exploring AI-assisted workflows.

Apple introduces AirPods Max 2

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Apple has introduced AirPods Max 2, the second generation of its premium over-ear headphones, bringing improved Active Noise Cancellation, enhanced sound quality, and a suite of new intelligent features powered by the company’s H2 chip. The update builds on the original AirPods Max design while introducing deeper integration with Apple Intelligence and creative tools for content creators.

AirPods Max 2 will be available to order starting March 25, with availability expected early next month. The headphones launch in five colors: midnight, starlight, orange, purple, and blue.

At the heart of AirPods Max 2 is Apple’s H2 chip, which powers new computational audio improvements. Apple says the new model delivers up to 1.5 times more effective Active Noise Cancellation compared with the previous generation, helping reduce environmental sounds such as airplane engines or commuter trains so users can fully focus on their music, calls, or work.

The company has also improved Transparency mode, allowing users to hear their surroundings more naturally when needed.

Sound quality has also been upgraded with a new high dynamic range amplifier designed to deliver cleaner audio while maintaining the signature sound profile of AirPods Max. Spatial Audio performance has also been refined, with improved localization of instruments, more consistent bass, and clearer mids and highs.

For high-fidelity listening, AirPods Max 2 now support 24-bit, 48 kHz lossless audio when connected with the included USB-C cable. This also allows musicians and producers to use the headphones during professional workflows in applications such as Logic Pro.

Apple says the headphones enable creators to both create and mix Personalized Spatial Audio with head tracking, giving them an immersive audio environment during production.

AirPods Max 2 also introduces a number of intelligent features powered by the H2 chip. These include Adaptive Audio, which automatically balances noise cancellation and awareness of surroundings, Conversation Awareness that lowers audio when users begin speaking, Voice Isolation for clearer calls, and Live Translation when paired with compatible Apple devices.

The headphones also bring new tools for creators, including studio-quality audio recording capabilities designed for podcasters, musicians, and content creators. AirPods Max 2 also include a camera remote feature that allows users to trigger photos or videos from connected Apple devices.

Gamers may also benefit from reduced wireless audio latency. When used with Game Mode on iOS, macOS, or iPadOS, gameplay audio becomes more responsive and immersive.

Apple says the new AirPods Max also support its environmental goals under the Apple 2030 initiative. The headphones use 100 percent recycled rare earth elements in magnets, recycled polyester in the ear cushions, and recycled gold plating and tin solder in Apple-designed circuit boards. Packaging is also fully fiber-based and recyclable.

AirPods Max 2 continue Apple’s push to combine premium audio quality with advanced computational features, positioning the headphones as a high-end option for music listeners, professionals, and creators within the Apple ecosystem.

Apple unveils MacBook Neo starting at $599

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Apple has introduced the MacBook Neo, a new entry-level laptop designed to make the Mac experience more accessible while retaining Apple’s signature design, performance, and ecosystem integration. Announced from Cupertino, the new device combines a durable aluminum chassis, a 13-inch Liquid Retina display, and Apple’s A18 Pro chip, starting at a price of $599, making it the most affordable MacBook Apple has ever launched.

The company says MacBook Neo is aimed at students, first-time Mac users, and everyday consumers who want a capable laptop for work, learning, and entertainment without paying premium flagship prices. Pre-orders begin immediately, with availability starting March 11.

Apple design with a colourful twist

MacBook Neo features a lightweight aluminum body weighing just 2.7 pounds, designed to balance portability with durability. Apple is introducing the laptop in four colors: blush, indigo, silver, and citrus, giving the device a more playful aesthetic than traditional MacBooks.

The laptop also includes a color-matched Magic Keyboard and matching wallpapers, creating a cohesive design language across the device.

13-inch Liquid Retina display

The new MacBook Neo includes a 13-inch Liquid Retina display with a resolution of 2408 by 1506, support for 1 billion colors, and brightness of up to 500 nits. Apple says the display is brighter and higher resolution than many laptops in the same price category.

An anti-reflective coating is designed to improve visibility in bright environments, making the laptop suitable for use in classrooms, offices, or outdoor settings.

Powered by Apple’s A18 Pro chip

Under the hood, MacBook Neo runs on Apple’s A18 Pro processor, bringing Apple silicon performance to a more affordable Mac. According to Apple, the laptop is up to 50 percent faster for everyday tasks such as web browsing compared with popular Intel Core Ultra 5-based laptops.

The chip also delivers stronger AI capabilities. Apple says MacBook Neo can run on-device AI workloads up to three times faster, enabling features like photo editing enhancements, AI-powered writing tools, and intelligent summarization across apps.

The processor includes a 5-core GPU for graphics performance and a 16-core Neural Engine dedicated to machine learning tasks. The laptop is also fanless, allowing it to operate silently even under moderate workloads.

Up to 16 hours of battery life

MacBook Neo offers up to 16 hours of battery life, powered by the energy efficiency of Apple silicon. Apple positions this as an all-day laptop suitable for students and mobile professionals who work away from power outlets.

Improved camera, speakers, and input

For video calls and media consumption, MacBook Neo includes a 1080p FaceTime HD camera paired with dual microphones featuring directional beamforming, designed to isolate the user’s voice while reducing background noise.

Audio is delivered through dual side-firing speakers that support Spatial Audio and Dolby Atmos, providing a more immersive listening experience for movies and music.

The device also features Apple’s Magic Keyboard, Touch ID for secure login and payments, and a large Multi-Touch trackpad that supports gestures for navigation and productivity.

Connectivity and ports

MacBook Neo includes two USB-C ports, which can be used for charging or connecting accessories. The laptop also features a headphone jack, Wi-Fi 6E, and Bluetooth 6 for improved wireless connectivity.

macOS Tahoe and Apple Intelligence

The laptop ships with macOS Tahoe, Apple’s latest operating system, which integrates AI-powered capabilities across the platform. Features include Live Translation, AI-assisted writing tools, and enhanced productivity features embedded in apps like Safari, Messages, and Photos.

MacBook Neo also integrates tightly with the Apple ecosystem. Through Continuity features, users can copy and paste between devices, start tasks on iPhone and continue them on Mac, or mirror their iPhone screen directly on the laptop.

Apple’s most sustainable MacBook

Apple says MacBook Neo is its lowest-carbon MacBook to date, containing 60 percent recycled materials, including 90 percent recycled aluminum and 100 percent recycled cobalt in the battery.

The laptop is also manufactured using renewable electricity across much of the supply chain, and its packaging is fully fiber-based and recyclable.

A new entry point to the Mac ecosystem

With MacBook Neo, Apple appears to be expanding its strategy of bringing Apple silicon to lower price tiers while maintaining performance and ecosystem advantages.

At $599, the device significantly lowers the entry barrier to macOS laptops, positioning it as a direct competitor to mainstream Windows ultrabooks while offering Apple’s hardware-software integration and long battery life.

Apple unveils new MacBook Pro powered by M5 Pro and M5 Max chips

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Apple has introduced a new generation of MacBook Pro laptops powered by the all-new M5 Pro and M5 Max chips, delivering significant performance improvements, faster storage, and advanced on-device artificial intelligence capabilities. The updated 14-inch and 16-inch MacBook Pro models aim to push professional computing further, particularly for developers, engineers, researchers, and creative professionals working with AI-driven workloads.

The new MacBook Pro will be available for pre-order starting March 4, with sales beginning March 11. The devices will ship in Apple’s signature space black and silver finishes.

At the heart of the upgrade are Apple’s new M5 Pro and M5 Max processors, designed around a new Fusion Architecture that combines two chip dies into a single system on a chip. Apple says the chips feature the world’s fastest CPU core and a next-generation GPU with a Neural Accelerator embedded in each graphics core. This architecture significantly improves machine learning performance, enabling professionals to run advanced large language models and AI workflows directly on their laptops.

According to Apple, the new MacBook Pro delivers up to four times faster AI performance than the previous generation and up to eight times faster AI capabilities compared with MacBook Pro models powered by the M1 series. These improvements make the device suitable for tasks such as local AI model training, generative design workflows, and advanced video editing using AI-enhanced tools.

The M5 Pro and M5 Max chips feature an up-to-18-core CPU, including six high-performance “super cores” and twelve new performance cores optimized for heavy multithreaded workloads. Apple says the chips deliver up to 30 percent faster overall processing compared with the previous generation.

Graphics performance also sees a major boost. The next-generation GPU architecture enables up to 50 percent faster graphics performance compared with the M4 Pro and M4 Max chips, improving real-time rendering for 3D animation, VFX, and motion graphics work.

Memory capacity and bandwidth have also been expanded to support complex professional workloads. MacBook Pro with M5 Pro supports up to 64GB of unified memory with bandwidth of up to 307GB/s, while the M5 Max configuration supports up to 128GB of unified memory and 614GB/s of memory bandwidth.

Storage performance is another highlight of the update. Apple says the new MacBook Pro offers up to twice the SSD speed of the previous generation, reaching read and write speeds of up to 14.5GB per second. The starting storage has also increased, with M5 Pro models beginning at 1TB and M5 Max models starting at 2TB.

Connectivity has also been upgraded. The new MacBook Pro includes Apple’s N1 wireless networking chip, enabling Wi-Fi 7 and Bluetooth 6 for faster and more reliable wireless connections. The laptops also feature Thunderbolt 5 ports, giving professionals faster data transfer speeds for external drives, displays, and other high-performance accessories.

Apple says battery life remains one of the defining features of the MacBook Pro, with the new models delivering up to 24 hours of usage depending on workload. The laptops continue to feature the Liquid Retina XDR display with an optional nano-texture coating to reduce glare, along with a 12-megapixel Center Stage camera, studio-quality microphones, and a six-speaker sound system.

The new machines ship with macOS Tahoe, Apple’s latest desktop operating system, which introduces expanded AI features through Apple Intelligence. The software includes Live Translation across Messages, FaceTime, and the Phone app, improved Spotlight search with faster actions, and deeper integration of AI capabilities into developer tools and third-party apps.

Apple says the new MacBook Pro models are built with sustainability in mind, using 45 percent recycled materials including fully recycled aluminum for the enclosure and recycled cobalt in the battery. The company is continuing its push toward carbon neutrality by 2030.

With its emphasis on AI acceleration, faster storage, and expanded memory, Apple is positioning the M5-powered MacBook Pro as a major leap for professionals working with increasingly demanding workloads such as AI development, high-resolution video editing, and complex data processing

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