Adobe is doubling down on its generative AI ambitions with the launch of new Firefly AI subscription plans, providing users with direct access to its image, vector, and video-generating models. This marks the company’s most aggressive push yet to monetize Firefly, which has already seen widespread adoption among creative professionals.
The new service is hosted on a redesigned Firefly webpage, firefly.adobe.com, where users can experiment with Adobe’s AI models. Notably, the company has introduced Firefly’s AI-powered video model, now available in public beta on the Firefly site and within the Premiere Pro Beta app.
Flexible Subscription Tiers
Adobe’s new subscription model includes three pricing plans, catering to different levels of creative demand:
• Standard Plan ($9.99/month): Users receive unlimited AI image and vector generation, plus access to Adobe’s AI video model. This plan includes 2,000 credits, allowing for the creation of approximately 20 five-second AI videos.
• Pro Plan ($29.99/month): Offers more robust features, with enough credits to generate 70 AI videos per month.
• Premium Plan (Pricing TBA): Designed for high-volume creators, this tier supports up to 500 AI video generations per month.
Subscribers can also link Firefly plans to their existing Adobe Creative Cloud accounts for seamless integration across Photoshop, Express, and other Adobe applications.
Firefly AI vs. The Competition
Firefly’s new AI video model competes directly with other generative video platforms, including OpenAI’s Sora, Runway’s Gen-3 Alpha, and Google DeepMind’s Veo. However, Adobe is positioning Firefly as a “commercially safe” alternative, emphasizing that its AI models were trained on licensed content free from brand logos or NSFW material.
“We think the key differentiator for us is that we’re the only IP-friendly, commercially safe video model,” said Alexandru Costin, Adobe’s VP of Generative AI, in an interview with TechCrunch. “We want to differentiate with a deep understanding of customer problems.”
Innovative Features for Creatives
Adobe is tailoring its AI tools to solve real-world problems for creative professionals. One standout feature is Generative Extend, which allows users to seamlessly extend a video clip—both visually and aurally—by a few seconds, a practical enhancement for content editors.
Additionally, Adobe is developing an AI-powered pre-production tool that will help creatives align their visions by generating rough sketches of scenes. This feature, still in development, aims to streamline the early stages of video production.
Navigating the AI Landscape
Despite its advancements, Adobe faces a delicate balancing act. While Firefly AI unlocks new creative possibilities, many long-time professionals in the industry remain wary of generative AI’s impact on their careers. Some fear AI-powered automation could replace human-driven creativity rather than enhance it.
Nevertheless, Adobe remains steadfast in its vision for AI-powered content creation. With Firefly’s new subscription model, the company is betting that its commitment to ethical AI training and practical creative tools will win over professionals looking for a commercially viable AI solution.
