Spotify has finally hit the 140 million monthly active users. Back in March, Spotify service announced it had 50 million paying subscribers, which puts its free user base around 90 million.
The numbers are truly massive, and they show just how much of a lead Spotify has over Apple Music, which recently announced it has 27 million subscribers. Given its subscriber growth rate, Spotify should have no trouble keeping its lead as the biggest paid music streaming service over Apple. But while that may be comforting to Spotify, right now its troubles are largely financial.
“Our experiences aren’t just highly personalized thanks to streaming intelligence. They’re also delivered within our premium environment, at scale. Spotify delivers multimedia video, audio, and display solutions, in an environment that our audience loves. All of our content is either licensed or created by our in-house team. If a brand is looking to make more authentic connections, rest assured that the same data fueling our personalization also brings that message to the right audience, in a safe environment”, A statement on the company’s site read.
Spotify is pushing to go public this year to avoid penalty fees from the $1 billion debt round it raised back in 2016. The company will reportedly go with a direct listing instead of an initial public offering, which would allow Spotify to avoid raising more money and let its employees and investors cash out as they wish.
Spotify still doesn’t have new licensing deals completed with Sony Music or Warner Music, and can’t go forward until those deals are completed. It has wrapped up a new deal with Universal Music, and the terms should allow it to bring in more revenue going forward. Landing similar deals with the other two major labels should help Spotify cut down on its annual losses.
Credits; The Verge, Spotify