For a while, SnapChat has suffered thanks to the prey Instagram, Facebook and Whatsapp have been to her by cloning almost all her features and living her literally ‘lifeless’. Instagram could add thereby widen the gap by adding to its 200 million daily Stories users that already outnumber Snapchat’s 166 million total users and further slow down Snap’s growth rate that led it to lose 25% of its share price value after it announced weak earnings last week.
Instagram is apparently bringing face filters that are the last major Snapchat Stories feature missing from Instagram after it cloned Snap’s slideshow sharing format, overlaid creative tools, disappearing Direct messages, and more.
According to Techcrunch, Face filters and three more features will roll out to all users today via an iOS and Android app update. An eraser tool will let you remove drawings you added to an image, though it can’t ‘Photoshop’ out objects from the original image like Snapchat’s Magic Eraser. Instagram’s new Rewind mode plays videos in reverse, just like one of Snapchat’s oldest filters.
The most original new Instagram feature is the ability to type a hashtag and add it to your Stories posts as a sticker just like a location sticker. When viewers tap on these stickers, they’ll be taken to the Instagram hashtag page showing other public, permanent posts with that hashtag. Eventually, though, you could imagine the ability to search Stories by hashtag, or watch a ‘Hashtag Story’ compiled from all the publicly visible Stories with that label.